In April of 2015, Pinterest introduced its Marketing Partners program, which extended automated ad buying and posting tools to a select group of companies. Over half of Pinterest’s ad revenue now comes from the program, according to the company, which is now throwing new data measurement vendors into the mix. Companies including Adjust, AppsFlyer, Kochava, […]
With Formula 1 in tow, Liberty Media is exploring a new direct-to-consumer streaming service for the racing brand as it looks to finalize its acquisition of the organization for $4.4 billion. Liberty executives discussed the potential platform during a third-quarter earnings call with analysts. Liberty Media CEO Greg Maffei stated that the company eas excited […]
Brian Rolapp, NFL Media EVP and NFL Network President and CEO, addressed the league’s ratings woes at the NAB Show New York conference, telling attendees that the league is mulling various options to fix the damage including switching out commercials and tweaking the game itself, per B&C. “If we don’t keep an open mind about […]
Last week’s announcement at BlizzCon that Blizzard would be launching a pro sports-style Overwatch League was an expected and welcome game changer for the eSports industry. Now teams, brands, platforms and players alike await details on what the publisher is describing as “a world-class, sports ecosystem for professional Overwatch competition.” Blizzard announced that the league […]
Mobile eSports company Skillz continues to shore up resources even as audiences multiple five-fold. The company as recently granted two new patents: one of which enables Skillz to evaluate how much of the outcome of a given game depends on skill vs. chance, while the other allows developers to implement the Skillz Tournament Management System […]
When it came to Latinos, did Donald Trump hit a wall yesterday? Hispanic voters turned out in unprecedented numbers for the presidential election, a surge that got an assist from efforts by U.S. Spanish-language networks over the past months. “If there is a story I have been waiting to report during my more than 30 […]
A spinoff of The Goldbergs, set in the 1990s and starring Bryan Callen, who recurs as high school gym teacher Rick Mellor, is in the works at ABC. The network is teaming with the sitcom’s creator, Adam F. Goldberg on the project, which will center on two high school teachers who become unlikely father figures […]
Facebook introduced a new kind of ad yesterday that allows advertisers to turn their Messenger bots into ad bots. Sponsored messages can contain one link and one photo, and can be displayed only to people who “have an open, existing conversation with” a brand, said Facebook. “We believe that the combination of driving people from […]
Eric Trump was so proud of Pop yesterday that he tweeted out his completed ballot yesterday, a move caught by The Verge. “He will do such a great job for the U.S.A.!” enthused presidential candidate Donald Trump’s son. The tweet was deleted, though – turns out in New York, it’s a misdemeanor to show a […]
The Big Ten officially unveiled its new Friday primetime college football lineup for 2017 with games that will be carried on ESPN and FOX. The slate begins on Sept. 1 with Washington/Rutgers and Utah State/Wisconsin and continues Set. 8 with Ohio/Purdue; Sept. 29 with Nebraska/Illinois, Oct. 13 with Northwestern/Maryland and Oct. 27 with Michigan State/Northwestern. […]
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