Pinterest adds measurement to its Marketing Partners program

In April of 2015, Pinterest introduced its Marketing Partners program, which extended automated ad buying and posting tools to a select group of companies. Over half of Pinterest’s ad revenue now comes from the program, according to the company, which is now throwing new data measurement vendors into the mix. Companies including Adjust, AppsFlyer, Kochava, Apsalar, and Tune will become available through the marketing program, enabling advertisers to make sure their ads were shown to the intended audience, and to track what kind of impact the ads had. (For instance, the new tools can be used to check whether ads changed a consumers’ perceptions or boosted sales.) In addition, any brands using Moat will be given the ability to measure whether their Pinterest ads were actually seen.

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