In April of 2015, Pinterest introduced its Marketing Partners program, which extended automated ad buying and posting tools to a select group of companies. Over half of Pinterest’s ad revenue now comes from the program, according to the company, which is now throwing new data measurement vendors into the mix. Companies including Adjust, AppsFlyer, Kochava, Apsalar, and Tune will become available through the marketing program, enabling advertisers to make sure their ads were shown to the intended audience, and to track what kind of impact the ads had. (For instance, the new tools can be used to check whether ads changed a consumers’ perceptions or boosted sales.) In addition, any brands using Moat will be given the ability to measure whether their Pinterest ads were actually seen.
Does Univision Communications have a buyer? Spanish-language media company Hemisphere Media, private-equity firm Platimum Equity and former Viacom Inc. CFO Wade Davis have all expressed interest in acquiring the company, reports the Wall Street Journal. In July, Univision said its board was “reviewing strategic options.”
Former Starz CEO Chris Albrecht has taken a stake in a production company working in the global TV market that’s majority owned by Legendary. Legendary recently has been bolstering its television development, and having Albrecht—and his contacts on the production and talent side— is expected to boost the team. Albrecht left Starz in February.
Jimmy Kimmel’s hidden camera prank show Revenge Of the Nerd (working title) got an eight-ep order from Discovery. Series, which hails from the Kimmelot Banner, will star former NASA engineer-cum-YouTube personality Mark Rober and be exec-produced by Kimmel and Rober. The duo will scour the planet to catch evil-doers in the act, and punish them […]
The NFL announced the ninth #NFL100 Experiences of a Lifetime contest— “Disney MVP Experience”—which will send one fan and three guests to Disney World to participate in the Super Bowl Celebration Parade. In addition to riding down Main Street U.S.A. in the parade, the winner also will receive a chance to stay in Cinderella’s Castle […]
Beer and hockey continue to be hot topics this week. Yesterday (December 18), Yuengling became the official sponsor of the New Jersey Devils and Prudential Center in a multiyear deal that includes a branded restaurant—the Yuengling 1829 Club—on the arena’s suite level 1. It’s the company’s first branded space inside a sporting venue. The sponsorship […]