Nielsen cracked open its numbers for sport in 2016 as part of the annual Nielsen Year in Sports Media Report, examining the engagement with the Olympics, NFL, NBA, MLB, NHL, NASCAR, Indycar, UFC, soccer, golf, college sports and hockey. “If sports in 2016 taught us anything, it’s that despite the proliferation of devices and […]
Ad inventory for this weekend’s 2017 NBA All-Star Game on TNT is now out of stock. Ad Age writes that, for the third year running, the Turner Sports ad sales team has sold out of spot openings for the game. According to Turner Sports Exec VP-Ad Sales Jon Diament, Sunday night’s matchup sold out even […]
European-based GINX eSportsTV is now targeting North America. Canadian broadcaster Super Channel locked in a deal with the network to create and distribute a new 24-hour channel for video game fans, serving up a healthy slice of live eSports events, news and gaming lifestyle programming. The new channel will be part of Super Channel’s four […]
Las Vegas once again serves as center stage for the world of esports this weekend as DreamHack Masters hits the city for a CS:GO clash that will see 16 teams battle for a $450,000 championship taking place at the MGM Grand Garden Arena. The stop marks the newest home for a swelling DreamHack lineup that […]
NBC set Friday, April 7 at 8p as the premiere for executive producer Ellen DeGeneres’ new series First Dates. The comedic observational series, based on the UK format, takes a peek at what happens when a couple meets for the first time and romantic possibilities seem endless. Drew Barrymore will serve as the series narrator.
WE tv is celebrating Black History Month with a series of PSAs running on the network as well as on the educational section of its website featuring members of Congress sharing stories and perspectives on the importance of the month. The 30-second spots feature U.S. Senator Tim Scott and Representatives Alma Adams, Joyce Beatty, G.K. […]
The world’s most popular YouTuber has had a very bad couple of days. Potty-mouthed gamer Felix Kjellberg, better known as PewDiePie, ran into some major consequences shortly after the release of a damning new Wall Street Journal article. The report pointed to several instances in which PewDiePie’s videos featured Nazi references and anti-Semitic language. (Kjellberg, […]
Now it’s official: Facebook is developing free video-centric TV apps for Apple TV, Amazon Fire TV, and Samsung Smart TVs. (Facebook says it will ultimately add more platforms to the list.) The initiative was recently reported by the Wall Street Journal, but this is the first time the company has made an official announcement. Facebook […]
The NBA Development League moniker is coming to an end. Instead, the organization will now be known as the NBA Gatorade League (NBA G-League) as part of a multiyear expanded partnership announced today by the NBA and Gatorade, marking the first time a US professional sports league has named an entitlement partner. New NBA G-League […]
FOX Sports put its Daytona Day strategy on full display, detailing its promotional plans leading into the staple NASCAR race. marketing will include: activations with consumer marketing partners including Pizza Hut, Smithfield, Toyota and Uber/UberEATS; a promotional partnership with Comcast, title sponsor of the NASCAR XFINITY Series; a major Daytona Day anthem spot — one […]
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