European-based GINX eSportsTV is now targeting North America. Canadian broadcaster Super Channel locked in a deal with the network to create and distribute a new 24-hour channel for video game fans, serving up a healthy slice of live eSports events, news and gaming lifestyle programming. The new channel will be part of Super Channel’s four multiplexed channels and will launch across Canada in the spring/summer of 2017.
“This exciting new venture allows us to welcome Canadian viewers into the fast growing international ‘realm’ of GINX eSportsTV. Together with Super Channel we have the right combination of reach, relationships and local programming to create a channel that will bring the best of global eSports to Canada and equally to enrich our international channels with programming from the vibrant Canadian eSports community,” said GINX eSportsTV CEO Michiel Bakker. “Canada has long been in our sights. It consistently represents a global top 10 eSports nation and is home to great eSports competitions and competitors. We are over the moon to soon be able to reach out to them.”
The GINX/Super Channel deal was brought together by FanTrust Entertainment Strategies president Catherine Warren, a consultant to both companies, who announced the news today at the ESports BAR global marketplace event in Cannes.