Saturday sees the 2018 MLS season kick off as the Toronto FC/Columbus Crew SC take the field. In addition to a TV lineup that include 33 games on FOX Sports, 28 on ESPN and 14 on Univision this season, the league unveiled a slate of new initiatives with an eye to continue its audience growth. […]
With the XXIII Olympic Winter Games in the books and even before final numbers are tallied, NBCUniversal has already laid claim to scoring its Best February ever, anchored by both the Olympics and the Super Bowl. The company reports that, since Super Bowl Sunday, more than 229 million Americans tuned into the networks of NBCUniversal. […]
ESPN fielded its programming lineup for the 2018 MLS season, carrying 31 regular-season Major League Soccer matches as well as the MLS All-Star Game this year. The slate kicks off on March 4 with the Los Angeles FC/Sounders. Overall, the slate will see 28 regular-season matches will air on ESPN with the remaining three on […]
Team USA’s shootout victory over Canada in the women’s hockey gold medal game on Wednesday handed NBCSN with another milestone, ranking as the most watched late-night program in NBCSN history. The game drew a TAD average of 3.7 million viewers, which included a live NBC simulcast of overtime and the shootout, as well as live […]
After a run that topped 35 years, Mike Patrick’s stay at ESPN is over. Patrick began his play-by-play role with the network in 1982, but the network announced yesterday that his last event with the company was the 2017 AutoZone Liberty Bowl on Dec. 30. During that span, Patrick’s role included serving as the voice […]
Lindsey Vonn’s bronze medal performance in her final Olympic downhill helped drive NBC Olympics’ primetime coverage of the Winter Games with a Total Audience Delivery average of 20.5 million viewers for Tuesday night, marking a rise of 8% over the second Tuesday of the 2014 Sochi Olympics, according to live plus same day fast national […]
FOX Sports detailed broadcast plans for the 2018 FIFA World Cup Russia, slating all 64 matches live, including a record 38 matches on broadcast television with 26 on FS1. From June 14-July 15, all matches will also be available to be live-streamed via FOX Sports GO and FOX Soccer Match Pass. Group stage action kicks […]
NFL Network and Rich Eisen is revving up for this year’s edition of ‘Run Rich Run’ at the 2018 NFL Scouting Combine by once again partnering with NFL Play 60 to support St. Jude Children’s Research Hospital. Since 2004, “The Rich Eisen Show” host has capped off his week at the NFL Scouting Combine by […]
The Big 12 Conference is turning to FloSports to live stream the 2018 Big 12 championships for swimming & diving on FloSwimming.com, indoor and outdoor track & field on FloTrack.com, wrestling on FloWrestling.com, and gymnastics on FloGymnastics.com. The deal is an expansion of FloSports’ current agreement with the conference. Programming begins Feb. 21-24 with the […]
FOX Sports paved its road for the upcoming Daytona 500, mapping out production details for its coverage of Sunday’s race, which will run at 2:30p on FOX. This year will see the addition of aerial drone coverage as well as a record number of in-car cameras for the event with 14 in the cards. In […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5