Meanwhile, Game 1 of the 2018 Stanley Cup Final on Monday between the Caps and Golden Knights handed NBC Sports with a Total Audience Delivery average of 5.279 million viewers across NBC, NBCSports.com, and the NBC Sports app, making it the most-watched Game 1 in three years. Viewership was up 7% over last year with […]
FOX Sports detailed plans for this week’s 73rd U.S. Women’s Open Championship live from Shoal Creek. For the first time ever, viewers will experience an uninterrupted broadcast of the entire U.S. Women’s Open on FOX, FS1, FOX Sports GO and usga.org as part of the USGA Championships on FOX presented by Rolex with live competition […]
With the NBA Finals locked and loaded, ESPN scored its second-largest NBA audience ever for the Cavaliers victory over the Celtics in Eastern Conference Finals Game 7. The game averaged 13,305,000 viewers, according to Fast Nationals from Nielsen. The 2018 Eastern Conference Finals on ESPN averaged 8,449,000 viewers, up 34% from last year’s Eastern Conference […]
FloSports inked a deal to bring The Rugby Channel under its umbrella from Rugby International Marketing. The deal immediately awards FloSports the rights to all matches previously under The Rugby Channel and brings 51 new competitions annually to FloRugby.com. FloSports also announced that World Rugby Hall of Famer Phaidra Knight will join FloRugby as a […]
The NHL’s Eastern Conference Final Game 7, which saw the Capitals advance to the Stanley Cup Final, helped push NBC Sports’ coverage of the playoffs to now average a Total Audience Delivery (TAD) of 1.206 million viewers, which stands as the most-watched playoffs in 21 years and up 7% over 2017. NBC Sports’ coverage of […]
ESPN is officially all-in on UFC, with The Walt Disney Company announcing that it had picked up all US rights to the MMA promotion in a multi-year agreement that makes ESPN-branded media platforms the exclusive digital and television home of the UFC in the United States, further expanding streaming rights to UFC on ESPN+ and […]
The NFL announced that it is enact a national anthem policy for the league this season that requires players and league personnel on the sideline to stand but also gives them the option to remain in the locker room if they choose to not participate. If a player chooses to protest on the sideline, the […]
ESPN drummed up its highest-rated Conference Finals Game 4 in six years for the Cavaliers’ win over the Celtics on Monday night, according to Nielsen. The telecast drew a 6.1 metered market rating, up 45% from ESPN’s coverage of the Western Conference Finals Game 4 in 2017, and up 15% from the 2017 Eastern Conference […]
Beginning Memorial Day weekend, NASCAR honors United States Armed Forces heroes and their families as part of NASCAR Salutes Refreshed by Coca-Cola, beginning with “600 Miles of Remembrance” during Sunday’s Coca-Cola 600 at Charlotte Motor Speedway. All 40 Monster Energy NASCAR Cup Series cars will bear the name of a fallen service member on their […]
Smackdown appears set to head to FOX, where WWE has reportedly agreed in principle to bring the property to FOX in a five-year deal with a total value of more than $1 billion, according to ESPN. The series has run on NBC Universal networks since 2010, although NBCU opted to only keep Raw in the […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5