FloSports locked in a multiyear rights partnership with the Professional Bowlers Association that will see the company launch FloBowling.com, a new site where fans can access PBA’s Xtra Frame for live and on-demand PBA coverage and more. The site will offer fans access to professional competition, breaking news, highlights, original documentaries, and more. The deal […]
Discovery and the PGA TOUR locked in a strategic alliance that will see the creation of a new international multi-platform home for golf. The new 12-year relationship will kick in in 2019 and run through 2030, would include global multi-platform live rights, outside the United States, to all PGA TOUR media properties totaling approximately 2000 […]
FOX Sports locked in adidas as the presenting sponsor of the full company streaming effort across all digital platforms for the 2018 FIFA World Cup Russia, running June 14 – July 15. Meanwhile, Coca-Cola is sponsoring the short-form 90 in 90 match highlights, one of the top-performing FOX Sports digital offerings, as well as joining […]
The week sees the debut of the Professional Fighters League, a new MMA promotion that will serve up a regular season, “win-or-go-home” post-season, and championship. Co-founded by Donn Davis, Russ Ramsey, and Mark Leschly, the PFL 2018 Season features 72 fighters across six weight-classes, competing in the regular season on Thursday nights throughout the Summer. […]
The Capitals win in game three of the Stanley Cup Final continued to add fuel to the NHL’s postseason run on NBC platforms on Saturday. The contest delivered a 2.51 overnight Nielsen score to NBCSN, marking the best game three in three years, and up 16% over last year’s numbers for the equivalent contest. DC […]
ESPN and the Atlantic 10 Conference locked in a multi-year media rights deal that will see more than 500 conference events each year carried on ESPN+ and makes ESPN+ the exclusive streaming home for a number of the Atlantic 10 Conference’s sports and includes exclusive games from multiple A-10 Championships including men’s and women’s basketball, […]
Game 2 of the 2018 Stanley Cup Final on Wednesday night ranked as the most-watched Stanley Cup Final game on NBCSN in three years as well as the most-watched primetime program on NBCSN in three years. The Game 2 TAD of 3.788 million viewers, according to Nielsen Fast National data and streaming data by Adobe […]
CBS Sports and the Missouri Valley Conference inked a multi-year extension to carry Missouri Valley Conference college men’s basketball games on CBS and CBS Sports Network through 2023-24, courtesy of a sub-license agreement with ESPN. As part of the agreement, CBS will again broadcast the State Farm MVC Men’s Basketball Championship game, which it has […]
Around the dial, the new deal between the Professional Bowlers Association and FOX Sports has its 2019 Go Bowling! PBA Tour television schedule, featuring 30 telecasts and including a new PBA Playoffs series including five telecasts on FOX and 26 on FS1 starting Jan. 6 with the Hall of Fame Classic in Arlington. Overall 60 […]
Round four of the Warriors/Cavaliers in the NBA Finals will see ESPN offer up coverage that includes the first-ever “NBA Surround:” Pre-game and In-game Second-screen Streaming Offerings for All Games, Plus Special Post-game “NBA at the Mic” Shows. ABC once again serves as the home of the series with Game 1 set for Thursday at […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5