Week three of college football was ABC’s coverage of Saturday Night Football, pitting Ohio State/TCU rank as the highest-rated game of the season so far on any network, according to Nielsen, pulling a 4.9 in overnight numbers, up 48% from last year’s week three game. Other games on the network saw Oklahoma/Iowa State deliver a […]
The NFL Foundation will contribute $1 million to Hurricane Florence relief efforts, where it will be distributed to organizations that will address the immediate needs of those impacted throughout the Carolinas and other areas. “The NFL family sends its support to the individuals, families and communities affected by Hurricane Florence,” said Goodell. “Natural disasters like […]
Live and on-demand sports streaming platform DAZN continues to bolster its lineup, this time announcing a multiyear rights agreement with Combate Americas, the Hispanic Mixed Martial Arts sports franchise. The deal will bring a minimum of 13 fight nights per year to DAZN, beginning with this weekend’s card headlined by Levy Marroquin/Jose “Pochito” Alday, DAZN […]
Paris Saint-Germain locked in an agreement with the iconic Jordan Brand, launching a world exclusive collection of over 90 performance, training and lifestyle products. Subsequently, the Jumpman makes its UEFA Champions League debut, featuring the Paris Saint-Germain home and away jerseys during their European campaign. “Jordan Brand and Paris Saint-Germain share a distinct position in […]
NBC Sports Group is revving up for the 2018 Monster Energy NASCAR Cup Series Playoffs, preparing over 16 hours of trackside coverage this weekend from Las Vegas Motor Speedway, culminating Sunday at 3p on NBCSN, with Monster Energy NASCAR Cup Series racing. With the 16 drivers officially locked in, Sunday’s race day coverage begins at […]
US Open winner Naomi Osaka is reportedly poised to land the biggest deal Adidas has ever made with a female athlete, following her win over Serena Williams. According to a report from The Times, the 20-year-old is expected to sign the deal on Thursday that is worth an estimated $8.5 million annually.
Major League Fishing announced a significant expansion beginning in 2019 with the goal of dramatically growing visibility and participation for the sport of fishing. The expanded MLF program includes the addition of the Bass Pro Tour, a premier 80-angler, eight-event tour with a championship and increased payouts, made in partnership from Bass Pro Shops and […]
Monday Night Football’s doubleheader on ESPN to open the season continued primetime’s viewership trend, off-pace from last year but still averaging 10.1 million viewers across ESPN, ESPN2 and ESPN Deportes, according to Nielsen, helping ESPN win the night among all networks. Both games were blowouts, with the early game averaging 10.4 million viewers for the […]
USOC Board Chair Larry Probst will step down from the board at the end of 2018, with Susanne Lyons, independent USOC board member and until recently the USOC’s acting CEO poised to replace him. Lyons’ four-year term as chair will begin on Jan 1, 2019. Meanwhile, Lyons was succeeded as CEO by Sarah Hirshland. “Serving […]
Week one of the NFL season wrapped up with upticks in daytime. CBS Sports reports that opening week of The NFL on CBS on Sunday delivered the network’s best opening NFL singleheader viewership in 20 years, rising 29% with an average of 17.1 million viewers according to Nielsen’s Live + Same Day fast national ratings. […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5