NBC Sports fuels NASCAR Playoffs

NBC Sports Group is revving up for the 2018 Monster Energy NASCAR Cup Series Playoffs, preparing over 16 hours of trackside coverage this weekend from Las Vegas Motor Speedway, culminating Sunday at 3p on NBCSN, with Monster Energy NASCAR Cup Series racing. With the 16 drivers officially locked in, Sunday’s race day coverage begins at 1:30p with NASCAR America, followed by Countdown to Green, at 2:30p. NBC Sports’ lead race announcer Rick Allen will call the action alongside Jeff Burto with analyst Dale Earnhardt Jr. and Steve Letarte offering additional insight from NBCSN’s second broadcast booth.

Meanwhile, the NASCAR playoffs will take center stage for a new marketing campaign featuring live-action television creative and digital content across all 10 weeks of the NASCAR Playoffs. The first television spot previews the campaign leading into the NASCAR Playoffs kick-off race and – for all 10 playoff races – NASCAR will capture drivers and teams to document storylines of the NASCAR Playoffs as they happen. NASCAR on NBC will release weekly topical creative highlighting the 16 playoff drivers across its digital and social media channels. In addition, fans have access to customized Twitter emojis and hashtags for all 16 playoff drivers using #NASCARPlayoffs to activate the official the emoji.

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