Saturday will see the launch of the Premier League Mornings Live fan fest, an activation from NBC Sports and Premier League that will see fans across the country welcomed for a series of full-day Premier League fan engagements. Stop number one takes place on Sept. 29 from Capitol View at 400 on N. Capitol Street, […]
Tiger Woods’ run back to the top propelled NBC Sports’ third-round coverage of the TOUR Championship to big numbers as Saturday’s coverage delivered a 3.14 overnight rating to the company, up 142% over 2017 to mark the highest-rated round 3 TOUR Championship telecast in 15 years and highest-rated round 3 of any FedExCup Playoffs event […]
NASCAR named Steve Phelps as President, effective October 1 with Brent Dewar opting to step down although he will remain with the company through the end of the 2018 racing season, transitioning to a senior consulting and advisory role in 2019. Phelps will report to Jim France, NASCAR Chairman and Chief Executive Officer and take […]
The Portland Trail Blazers landed with Performance Health that will see the team’s first jersey sponsor. A logo for Biofreeze will appear as a patch on team uniforms, marking the the 24th NBA team to add a sponsorship patch to their uniforms. In addition The Athletics reports that the company also agreed to an endorsement […]
The NBA released a state about the independent investigation re: the Dallas Mavericks workplace, which substantiated numerous instances of sexual harassment and other improper workplace conduct within the Mavericks organization over a period spanning more than twenty years. The investigators concluded that Mavericks’ management was ineffective, including a lack of compliance and internal controls, noting […]
The NHL announced that Honda will serve as the title sponsor of the 2019 NHL All-Star Game for the fifth consecutive year, with this year’s event taking place in San Jose. Honda will award the MVP of the 2019 Honda NHL All-Star Game with a new vehicle at the conclusion of the game. “Our long […]
PGA TOUR Commissioner Jay Monahan unveiled new innovations designed to elevate the FedExCup season – from the Regular Season through the FedExCup Playoffs and the TOUR Championship. Changes include a simplified scoring system at the TOUR Championship that will determine the FedExCup Champion and a new $10 million program for the FedExCup Regular Season sponsored […]
The IOC and Allianz formally announced that the insurer will join the ”Worldwide Olympic Partner” (TOP) Program in 2021. Allianz will work with the IOC to provide “innovative and integrated insurance solutions” to support the Olympic Movement, including the Organizing Committees of the Olympic Games, with the ambition of providing those insurance solutions to the […]
DASANI Sparkling is finally diving into sports courtesy of a new deal between the Coca-Cola Company and the PGA TOUR. The brand will now serve as the TOUR’s official Sparkling Water and officially launch in conjunction with next week’s TOUR Championship at East Lake Golf Club in Atlanta. To celebrate the relationship, DASANI Sparkling debuted […]
Week two of the NFL season saw upticks for all three networks carrying the league. CBS Sports’ Week 2 coverage of The NFL on CBS on Sunday delivered its best opening NFL doubleheader game rating in three years and is the highest-rated game of the day on any network with an average overnight household rating/share […]
© 2025 Access Intelligence, LLC – All Rights Reserved.
