The PGA TOUR’s newest liquid asset

DASANI Sparkling is finally diving into sports courtesy of a new deal between the Coca-Cola Company and the PGA TOUR. The brand will now serve as the TOUR’s official Sparkling Water and officially launch in conjunction with next week’s TOUR Championship at East Lake Golf Club in Atlanta. To celebrate the relationship, DASANI Sparkling debuted a golf-themed spot, set around East Lake’s iconic water obstacles. And the product will also be featured in the DASANI Sparkling seating sections, located at the 1st tee and 18th green.

“DASANI Sparkling is excited to make a splash at the storied East Lake property,” said Brad Spickert, Senior Vice President of Hydration, DASANI. “The PGA TOUR continues to be one of sport’s most celebrated brands, and the TOUR Championship one of golf’s most prestigious events. We look forward to extending our history in golf and connecting DASANI Sparkling with golf fans and the TOUR’s tournaments around the world through the partnership.”

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