A Texas win in the Red River Showdown propelled FOX Sports to the top spot as the highest-rated sporting event on TV, according to the company’s Nielsen numbers. The 48-45 win over Oklahoma drew a 4.3 metered market rating, to rank as the network’s highest-rated college football game so far this season.
Baseball’s good news continues, as MLB Network recorded a 6% increase for overall viewership in both total day and in prime time compared to 2017 as the regular season wrapped up. Also, every daily studio show saw year-over-year viewership growth. That included MLB Central, up +13%, and High Heat with Christopher Russo, with its best […]
Twitter and the National Women’s Hockey League (NWHL) today announced a partnership to live stream games for the second consecutive season. The “Twitter NWHL Game of the Week” will feature 16 regular season games, the 2019 NWHL All-Star Game and the Isobel Cup Playoffs. The games are produced by the NWHL and the streams are […]
Congratulations to all of our finalists and winners at the Tempest Awards, which took place last night at Esports Arena Las Vegas. Overwatch League and ELEAGUE led the pack as multiple winners with Overwatch League laying claim to Best TV Broadcast, Best New Esports Competition – Season or Series, Ambassador Award for On-Air Personality […]
The NHL is closer to heading to the Pacific Northwest. The NHL Exec Committee voted unanimously 9-0 for an expansion NHL franchise in Seattle, according to published reports. The Board Of Governors will vote on the bid during its December meetings in Georgia and requires 75% approval to pass. NHL Commissioner Gary Bettman said, “There […]
ESPN’s coverage of the 2018 MLB National League Wild Card Game presented by Hankook Tire was up 59 percent from the National League Wild Card Game in 2017, according to Nielsen. ESPN and ESPN2 combined to deliver a 5.1 metered market rating compared to a 3.2 last year. The telecasts combined to peak with a […]
It’s MLB postseason time and another unique partnership is onboard. MLB has announced that Doosan is presenting sponsor of the 2018 National League Division Series (NLDS) following up on 2017 when the brand tried its hand at the American League Division Series (ALDS). Doosan will receive exposure across national broadcast and MLB-owned channels along with […]
Following three successful seasons as President of the Women’s National Basketball Association (WNBA), Lisa Borders is stepping down from her position to become the first-ever President and Chief Executive Officer of Time’s Up. NBA Deputy Commissioner Mark Tatum will oversee the WNBA on an interim basis, and a search for a new league president will […]
The good news on the gridiron continued on Sunday for the NFL. Overnight ratings rose by 7% overall, with CBS and NBC led the way with matching 12.3 ratings for both the Sunday national window and Sunday Night Football. The Ravens-Steelers SNF clash was Sunday’s top primetime show with 12.3/21 overnight (not including digital) – […]
Jemele Hill, who left ESPN last month after her controversial political tweets resulted in two suspensions, will be joining The Atlantic as a staff writer beginning this month covering a variety of topics both for print and digital.
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5