Super Bowl LIII drew a Total Audience Delivery of 100.7 million viewers, across all platforms including CBS Television Network, CBS Interactive, NFL digital properties, Verizon Media mobile properties and ESPN Deportes television and digital properties, according to Nielsen and was watched on CBS in all-or-part by 149.0 million in Fast Total Audience Estimates. Streaming coverage […]
The Clio Awards announced that the best commercial of the Super Bowl was Bud Light and HBO’s “Joust,” which takes home the fifth annual Super Clio. The call was made following a jury panel deliberation of leading industry creatives, with the honor going to Wieden + Kennedy for Bud Light and Droga5 for HBO. Beyond […]
With the Patriots laying claim to the Super Bowl again on Sunday, the other battle of the day – the ad wars – saw multiple winners, depending on your point of view. iSpot.tv ran its annual tally of the spots that drew the most reaction (good and bad combined) in its tally, which saw the […]
The Indianapolis 500 locked in a new presenting sponsor in a four year deal, stating with this year’s race. Gainbridge also will become the official annuity and life insurance partner of INDYCAR, IMS and the Indy 500. The 103rd Indianapolis 500 presented by Gainbridge is scheduled for May 26.
The Alliance of American Football found itself a media partner, locking in a multi-year, cross-platform partnership that will include live event coverage extending across a combination of Turner Sports platforms TNT and B/R Live. TNT will exclusively carry one Alliance regular season game and one playoff game each season throughout the length of the agreement, […]
PBR is set to take part in the Super Bowl activation festivities this weekend, with the first national brand commercial in the sport’s 26-year history, launching its new ad campaign, “Be Cowboy,” ahead of kick off on the Super Bowl pregame show on CBS. The new spot created by Endeavor Global Marketing and “demonstrates the […]
ESPN is on deck to toss more than 800 NCAA baseball games during the 2019 regular season across ESPN networks, with 17 college conferences highlighted during the span with the postseason seeing 153 games televised across ESPN, ESPN2, ESPNU, ESPNEWS, and other platforms. In addition, the ESPN App will exclusively stream more than 450 games […]
The NBA announced today that artists and North Carolina native J. Cole will take the spotlight in his home state to headline the 2019 NBA All-Star Game halftime show on Feb. 17 in Charlotte. Before the game, Meek Mill will perform for the opening and introduction of the All-Star teams, followed by Anthony Hamilton performing […]
Visa completed a renewal with the NFL to serve as the league’s Official Payment Services Technology Partner through the 2025 season. The new multi-year sponsorship deal includes new benefits for Visa cardholders at NFL events as well as plans to collaborate on the first cashless Super Bowl in the future. “Over the years, we have […]
Meanwhile, CBS Sports plotted its coverage plans for the Super Bowl on Sunday, with The Super Bowl Today running from 2-6p, with appearances that include Joe Namath, while Russell Wilson and Von Miller join CBS Sports as guest analysts. Scheduled features include a look at the Wilson factory, a look at the Atlanta music scene, […]
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