The Alliance of American Football found itself a media partner, locking in a multi-year, cross-platform partnership that will include live event coverage extending across a combination of Turner Sports platforms TNT and B/R Live. TNT will exclusively carry one Alliance regular season game and one playoff game each season throughout the length of the agreement, with additional regular season games available weekly via B/R Live, with this season spotlighting the Salt Lake Stallions vs. Birmingham Iron on Feb. 16, with the game time moving to 2p, leading into NBA All-Star Saturday Night – and will conclude with one Alliance playoff matchup in April. B/R Live will launch the inaugural season of The Alliance with a special program available Feb. 9, introducing fans to the league including some of the top moments from the preseason. B/R Live’s game coverage will begin Saturday.
“We’re looking forward to this exciting partnership with The Alliance – including working closely with its leadership team of Charlie Ebersol, Bill Polian, Hines Ward and Troy Polamalu – and share the enthusiasm and forward-thinking vision being applied to this newly-formed league,” said Lenny Daniels, President of Turner Sports. “This is a true partnership and The Alliance will have our full support in the distribution of its live game coverage and content across the Turner Sports portfolio.”