Visa completed a renewal with the NFL to serve as the league’s Official Payment Services Technology Partner through the 2025 season. The new multi-year sponsorship deal includes new benefits for Visa cardholders at NFL events as well as plans to collaborate on the first cashless Super Bowl in the future. “Over the years, we have evolved our relationship with the NFL from a sponsorship to a partnership that provides invaluable payment experiences for fans,” said Lynne Biggar, chief marketing and communications officer, Visa. “Looking ahead, we see a cashless future for NFL fans where events, including future Super Bowls, are digital creating a more secure and seamless payment environment for fans and concessionaires alike.”
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