Early Super Bowl numbers

Super Bowl LIII drew a Total Audience Delivery of 100.7 million viewers, across all platforms including CBS Television Network, CBS Interactive, NFL digital properties, Verizon Media mobile properties and ESPN Deportes television and digital properties, according to Nielsen and was watched on CBS in all-or-part by 149.0 million in Fast Total Audience Estimates. Streaming coverage set viewership records, streaming across 7.5 million unique devices, up 20% from last year, viewers consumed more than 560 million total minutes of live game coverage, up 19% from last year. While still an obvious juggernaut, last year’s game drew 103.4 million viewers on NBC alone. We’ll have final numbers later this week.

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