The National Lacrosse League announced a multi-year partnership with USBOXLA to continue growth on all game related matters at the grassroots level. The partnership will focus on the development of players, coaches, and officials as well as joint marketing and sponsorship ventures between the organizations. The deal comes just after the NLL’s The Calgary Roughnecks […]
Christopher “Mad Dog” Russo signed on for a new four-year contract to keep his brand on SiriusXM Radio. Russo will continue to host Mad Dog Unleashed every weekday on his channel Mad Dog Sports Radio. “Chris is a singular talent at the top of his game and we are thrilled and very proud to tell […]
The Big 12 Conference named Learfield IMG College as its new comprehensive sponsorship rights holder. Under this new relationship, Learfield IMG College will have the worldwide sponsorship rights to all 16 Big 12 championship events; and acquires the right to sell title, presenting, and other secondary sponsorships to a broad array of Big 12 events […]
The WNBA scored a big media deal that will see CBS Sports televise live WNBA games beginning with the upcoming 2019 season in a multi-year agreement. CBS Sports Network will now feature national coverage of 40 live WNBA games in primetime and on weekends, beginning May 25 at 8p with the Sky/Lynx. Defending WNBA Champion […]
ESPN Deportes unveiled a new marketing campaign for its coverage of the Lima 2019 XVIII Pan American Games, with promotion featuring Peruvian Latin Grammy recording artist Gian Marco performing “El Triunfo es mi destino.” The spot is now running across ESPN Deportes’ platforms. ESPN’s Sports Marketing, ESPN On-Air Promotions and Bonsai collaborated on the creative. […]
Saturday night saw ESPN’s first PPV event under the Top Rank on ESPN umbrella, as Terence “Bud” Crawford scored a sixth-round knockout of Amir Khan at Madison Square Garden. Before the event, Top Rank on ESPN blow-by-blow commentator Joe Tessitore, and analysts Tim Bradley and Andre Ward spoke with media about the fight and ESPN’s […]
Major League Soccer is going event bigger, announcing plans to now expand to 30 teams, up from the previously announced line of 28 clubs that the league had previously sought. The decision was made by owners at Board of Governors meetings held in LA, with Sacramento and St. Louis seemingly in the front of the […]
Sportradar is partnering up with SportsGrid to launch the a free, 24-hour network dedicated to the sports betting audience. The partnership, according to the release, blends Sportradar’s ad tech, OTT technology and data with SportsGrid’s original programming with the partnership incorporating Sportradar’s release of ad:s, a service that provides bookmakers with a lineup of marketing […]
Meanwhile, networks unveiled more plans for next week’s NFL Draft, which begins on April 25. The Walt Disney Company’s presentation of the event will feature over a thousand production elements, with over 600 player highlights, and 57 cameras covering the action. ESPN’s traditional draft telecast, presented for the fourth year by Courtyard, features host Trey […]
NBCUniversal and LA 2028 established a partnership that will include media, sponsorship, and activation opportunities in the US for the Olympic and Paralympic Games from 2021-2028. The deal, which marks the first of its kind in US Olympic and Paralympic history, gives brands the opportunity to connect with audiences across Olympic and Paralympic touchpoints throughout […]
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