Sportradar & Sportsgrid launch betting channel

Sportradar is partnering up with SportsGrid to launch the a free, 24-hour network dedicated to the sports betting audience. The partnership, according to the release, blends Sportradar’s ad tech, OTT technology and data with SportsGrid’s original programming with the partnership incorporating Sportradar’s release of ad:s, a service that provides bookmakers with a lineup of marketing solution aimed at “eliminating waste and streamlining their marketing spend.”

“Sportradar is always looking to enhance the fan experience through the use of data and technology,” said Jason Sukhraj, SVP US Advertising and OTT, Sportradar. “Collaborating with the SportsGrid executive team provides us with the platform to mesh our core competencies around betting with their programming talent and address the increasing demand for information and content geared around sports gaming.”

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