NBA Digital is redesigning all 30 team websites in a move that will make the NBA the first professional sports league to feature league-wide responsive team sites. The sites will seek to offer fans a “seamless and consistent experience to access team news, extensive video highlights, player features and more,” across desktop, tablet and mobile […]
AT&T’s acquisition of DirecTV, of course, now positions the telephone company as a new player in the sports arena. Valued at $48.5 billion, the merged company, if approved, suddenly thrusts new potential in mobility, video and broadband services for the industry. More directly in the sports space, AT&T would now own exclusive pay TV rights […]
California Chrome continues to deliver off the track as well. NBC posted a 6.3 household overnight rating/15 share for the horse’s victory in the Preakness, up 5% over last year’s run and marking the best since 2010, according to Nielsen. Top local markets included Baltimore 17.2/39; Louisville 16.6/33; Ft. Myers 11.3/23; Cincinnati 11.2/24; and Buffalo […]
Home is seemingly where the heart is, as WWE announced a multi-year renewal with NBCUniversal Cable Entertainment for WWE’s flagship series Monday Night RAW on USA Network and Friday Night Smackdown on Syfy. In addition, the deal will see E! – in partnership with WWE and Bunim-Murray Productions – continue to broadcast the reality series […]
NASCAR is taking speed to the next level. Warner Bros. Consumer Products, in conjunction with DC Entertainment, is joining Team Hendrick, locking in a three-year deal with Hendrick Motorsports that will allow the team and its partners to develop consumer promotions and original content to “engage youth, drive fan excitement and energize licensed merchandise initiatives.” […]
CBS executives introduced advertisers to the TNF package yesterday, which marked the network’s turn for its upfront presentation. With seven games of Thursday Night Football on Thursday nights and one on Saturday, CEO Leslie Moonves told reporters that the addition of TNF “made this the most interesting scheduling season in a long time,” as a […]
Bleacher Report hit another milestone and, for the first time in its history, ranked as the second-leading standalone sports website in the country among multiplatform users with 35.6 million uniques for the month of April, according to comScore. Versus last year, that number represents a 64% year-over-year increase for the site. The company also announced […]
ESPN had its turn in the spotlight yesterday, touting metrics, its new studio, the World Cup and the SEC Network to media buyers at its annual upfront presentation. (By the way, don’t miss the Cynopsis Sports Upfront special on Friday). With competition increasing for rights and ad dollars, ESPN President John Skipper told the crowd […]
With NBC Sports Group’s 2013-14 Premier League season over, the company announced that a record 31.5 million Americans tuned in to coverage, more than doubling the 13.3 million who tuned in the previous season, according to Nielsen. NBC and NBCSN combined to average 438,000 viewers up 99%, with NBCSN averaging 395,000 viewers. On the digital […]
Major League Soccer and U.S. Soccer laid out details of their new media rights deals with ESPN, FOX Sports and Univision Deportes. The eight-year deals, reportedly averaging around $90 million per year, will see matches locked in through the end of 2022. For the first time in league history, all three television partners will feature […]
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