NBA Digital is redesigning all 30 team websites in a move that will make the NBA the first professional sports league to feature league-wide responsive team sites. The sites will seek to offer fans a “seamless and consistent experience to access team news, extensive video highlights, player features and more,” across desktop, tablet and mobile devices. “As our fans and industry increasingly place more emphasis on mobile consumption, our redesigned sites will best position us to serve our content across all platforms,” said Christina Miller, Senior Vice President and General Manager of NBA Digital. “We’re proud to be the first league to offer team sites with fully responsive design. These sites offer each team the flexibility to customize and engage their individual fan bases in a dynamic way.”
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