CBS makes way for TNF

CBS executives introduced advertisers to the TNF package yesterday, which marked the network’s turn for its upfront presentation. With seven games of Thursday Night Football on Thursday nights and one on Saturday, CEO Leslie Moonves told reporters that the addition of TNF “made this the most interesting scheduling season in a long time,” as a number of established series were shifted to Mondays to make room for the games. That said, Senior Executive Vice President, CBS Primetime Kelly Kahl said that football was “going to greatly enhance our programming lineup but it isn’t going to define us,” according to WSJ. At the presentation, NFL talent were among the first faces to take the stage.

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