ESPN is poised to mark the 10th anniversary of Hurricane Katrina with special week-long coverage across its platforms. The look back launches on Sunday with a special SC Featured on 10a on SportsCenter with “Dear New Orleans,” while ESPN The Magazine will for the first time feature a single writer on a single subject. as […]
ESPN serves up in a solo effort this month, announcing broadcast plans for the upcoming US Open with exclusive coverage as Serena Williams looks to lock up the first calendar year Grand Slam in nearly three decades. The action starts Aug. 31 and runs through the Women’s Championship on Saturday, Sept. 12, and the Men’s […]
Bud Light is capitalizing on its status as the Official Beer of the NFL by introducing 28 new team-specific cans for fans. Each can’s design features a customized scroll message that “speaks directly to each team’s passionate fan base” with verbage such as “The perfect beer for making tonight ‘immaculate’” for the Steelers. “The introduction […]
Danica Patrick has a new partner and colors, as Stewart-Haas Racing announced that Nature’s Bakery, a snacks and food brand, has signed on to replace GoDaddy as the primary sponsor of Patrick and the No. 10 team in the NASCAR Sprint Cup Series beginning in 2016 where her primary color will now be a light […]
ESPN has its lineup for the eighth annual College Hoops Tip-Off Marathon, slating 16 men’s and women’s college basketball games that will run from Nov. 16-17 across ESPN, ESPN2 and ESPNU for more than 24 hours of game action to start of the 2015-16 season. The action tips off with UConn/Ohio State in women’s action […]
The PGA Championship’s shift away from primetime made a slice in the ratings with the tournament’s coverage on CBS hitting to a 5.1/12, according to Nielsen, down from last year’s 6.0/13, when it ran until 9p instead of 7:30p. That said, the event peaked with a 7.8/16 from 7-7:30p, and comparing the tournament to equitable […]
MLB released its 2015 postseason plans, launching playoff action on Oct. 6 with the AL Wild card Game on ESPN, followed the next day by the NL Wild Card matchup on TBS. the Division Series will then begin on Oct 8 with both ALDS series on FOX, FS1 or MLB Network, while TBS kicks in […]
It was two years ago today when FOX launched its own national, sports-branded networks in FOX Sports 1 and 2. As the platforms prepares for their junior year, the company is hitting all cylinders coming off its broadcasts of the Summer of Soccer, anchored by the Women’s World Cup, as well as the US Open, […]
Jason Day’s ascension at the PGA Championship and a contending Jordan Spieth continued golf’s recent viewership surge. CBS Sports reports that its third round coverage of the tournament on Saturday tied 2014 as the highest in six years with 3.2/8 overnight rating/share on CBS, peaking at a 3.6/9 from 5:30-6p. That adds to the company’s […]
FOX Sports locked in a deal to stream its first-ever major sporting event on YouTube, partnering to open the Bundesliga season on the platform. Friday will see defending champion Bayern Munich face Hamburg at 2:30p in a match that will now be live streamed on four platforms including YouTube, FOX Sports GO, FOX Soccer 2 […]
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