Carrie Underwood is getting the big screen treatment as NBC Sports Group launches a spot featuring the artist performing SNF anthem Waiting All Day for Sunday Night in theaters around the country. The piece runs 2½-minutes and offers move-goers a behind-the-scenes look at the making of this year’s Sunday Night Football show open via the […]
The NBA schedule got networks off and running on the programming plans for the new season with ESPN/ABC, TNT and NBA TV all revealing coverage details. TNT tips off the 2015-16 season on Oct. 27 with a doubleheader pitting Cavaliers/Bulls at 8p, followed by the Pelicans/Warriors at 10:30p. Overall, the network features a 53-game slate […]
Colin Cowherd’s move to FOX Sports is now official. The company announced that the former-ESPN personality is joining FOX Sports and Premiere Networks next month as a face of their television, radio and digital platforms. Cowherd will host a three-hour sports talk program dubbed The Herd starting Sept. 8 from noon to 3p that will […]
Showtime is growing its sports portfolio, announcing multiple projects that will hit its programming lineup, anchored by a series chronicling Notre Dame’s hunt for a college football championship. The new behind-the-scenes show, A Season with Notre Dame Football, will debut on Sept. 8 at 10p, three days after the school’s opening game vs. Texas. Weekly […]
FOX Sports locked in its broadcast teams for the upcoming NFL season. The NFL on FOX will once again see Joe Buck and Troy Aikman, along with reporter Erin Andrews as the lead announce team, kicking off the season on Sept. 13 at 1p with the Packers/Bears. Other groupings will include: Kevin Burkhardt/John Lynch/Pam Oliver; […]
The Premier League opted to plant roots and has awarded NBC Sports Group with a six-year extension that keeps the company as the exclusive home of its matches in the US. Besting offers from challengers FOX Sports and beIN Sports, the partnership runs through 2021-22 and will continue to offer all 380 matches across NBC, […]
The NFL locked in with Twitter for a new multiyear partnership to offer packaged official NFL video and other types of content to fans daily, year-round.” The pair will offer brands the opportunity to present official NFL content created specifically for the Twitter platform and “breaks new ground in creative programming, improved video delivery, and […]
With golf ratings swelling this season and the emergence of stars such as Jordan Spieth, Turner Sports and CBS Sports are looking to keep the trend moving upward with coverage of the 97th PGA Championship starting this week. The tournament tees off on TNT starting Thursday at 2p. Meanwhile, PGA.com, which is managed by Turner […]
The debut of the 2015-16 Premier League season offered a quick jolt to NBC Sports, which notched the best-ever overnight Nielsen ratings in the US for the league’s opening Saturday. The combined overnight rating for the four matches on the NBCUniversal networks pulled a 2.02 and was up 43% from the prior record set a […]
USA Network continues to muscle up its sports programming, with NBC Sports announcing that the cable channel will carry a weekly Premier League match through the upcoming season. Games begin on Saturday and the schedule will see USA Network step into the action with Watford/Everton at 10a. Overall, the channel will carry 40+ weekend Premier […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.