NFL broadens content play with Twitter

The NFL locked in with Twitter for a new multiyear partnership to offer packaged official NFL video and other types of content to fans daily, year-round.” The pair will offer brands the opportunity to present official NFL content created specifically for the Twitter platform and “breaks new ground in creative programming, improved video delivery, and brand integration with NFL content on Twitter.” Twitter users will have access to in-game highlights from pre-season through Super Bowl 50, as well as breaking news and analysis, best plays, custom game recaps, fun infographics, behind-the-scenes content, and archival video. “Twitter users and brands cannot get enough NFL video and news, and they’ll now get more of it, and faster, than ever before,” said Glenn Brown, head of Twitter Content Partnerships and Amplify. “Over the past two years, NFL content on Twitter has seen best-in-class user engagement rates, and the expanded partnership will bolster the fan experience on the platform.”

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