Danica Patrick has a new partner and colors, as Stewart-Haas Racing announced that Nature’s Bakery, a snacks and food brand, has signed on to replace GoDaddy as the primary sponsor of Patrick and the No. 10 team in the NASCAR Sprint Cup Series beginning in 2016 where her primary color will now be a light blue. The multiyear sponsorship agreement will see Nature’s Bakery and its signature tagline, “Energy for Life’s Great Journeys”, adorn Patrick’s No. 10 Chevrolet SS for 28 races a year.
“Danica Patrick is one of the most fit and health-conscious drivers in all of racing and she embodies the Nature’s Bakery customer,” said Dave Marson, founder of Nature’s Bakery. “We make great products that complement Danica’s lifestyle and the always on-the-go environment in which she competes. Nature’s Bakery provides ‘Energy for Life’s Great Journeys’ and we’re very proud to embark upon this NASCAR journey with Danica and Stewart-Haas Racing.”