DirecTV and Pac-12 Networks are reportedly close to giving the channels national distribution in time for football season. Multiple reports, and broken by TVPredictions, state that the satellite carrier is testing high-definition and standard-definition signals on channel 612 that would be dedicated to the national Pac-12 Network feed once a deal is in place. The […]
Another big international deal is in the books for the NFL. Sky Sports announced that it acquired the rights to the league’s Sunday Night Football package for the next two years, pumping the company’s overall slate of games to over 100. The SNF schedule, combined with MNF and Thursday and Sunday contests join playoffs matchups […]
Pizza Hut inked a deal to become the official pizza sponsor of ESPN Fantasy Football and will serve up special offers and opportunities to win prizes all season long, culminating in the chance to win a ring worth an estimated value of $10,000. Each week, Pizza Hut will recognize one commissioner with the Pizza Hut […]
Showtime’s Inside the NFL is getting a new face. The network announced on Tuesday that it was reeling in Adam Schein as the new host of the long-running program. The series returns for its eighth season on the channel and 37th year overall on Sept. 8 at 9p, with Schein replacing Greg Gumbel and joining […]
Reese’s Peanut Butter Cups is turning to College GameDay Built by the Home Depot hosts Rece Davis and Kirk Herbstreit to serve as brand ambassadors for the candy brand during the 2015-2016 college football season. Davis and Herbstreit will be showcased in a slate of television, video and social content for Reese’s, along with consumer-facing […]
Under Armour unveiled its new Rule Yourself mantra, designed to define the brand’s vision for training as a lifestyle. Opening the campaign is the 60-second “Anthem” spot with a slate of shorter films that will debut this fall season featuring NBA MVP Stephen Curry, American Ballet Theatre Principal dancer Misty Copeland, two-time golf major […]
Say goodbye to FOX Sports RSN SportSouth which is getting a rebrand and will be known under the FOX Sports Southeast moniker starting Oct. 5. “FOX Sports is a universally recognized brand with clearly defined attributes of a dynamic attitude and excellence in sports production,” said Jeff Genthner, SVP and GM. “Changing SportSouth to FOX […]
The swelling conflict between fast & click-friendly versus accuracy & reputation has left not only a plethora of editors scratching their heads about their approach to news, but talent as well. One-time journalism stalwarts have had reputations tarnished in the past few years, seeking to stay one step ahead of the competition in a world […]
Following the success of the Pylon Cam during the College Football Championship, ESPN is continuing to tout the technology, and utilized the technology once again last week during the preseason Bills/Browns telecast. The custom-molded goal line pylon houses multiple cameras in order to bring viewers brand new perspectives around the goal line during the game. […]
NBC Sports is running for history, announcing that the company, along with the USOC, USA Track & Field, and LA Marathon will bring the U.S. Olympic Team Trials Marathon to NBC on Feb. 13 at 1p. The deal marks the first time in U.S. Olympic Team Trials history that the men’s and women’s marathons will […]
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