Big day for Sinclair on the sports front. First of all, the company’s American Sports Network pinned down a pair of deals to beef up content for the platform. ASN inked a sublicense agreement with ESPN to carry men’s basketball games from the AAC beginning with the new season, with up to 10 games showcased […]
The Albert-family pedigree continues to be on full display with the start of the NFL season, as FOX Sports stalwart Kenny Albert returned for another season calling games for the network. Albert, of course, recently added PBC boxing to his portfolio via NBC, joining sports that currently include the NFL, MLB, NHL and NBA, along […]
Thursday Night Football continues to bolster NFL ratings trends as CBS and NFL Network’s season debut of TNF ranked as the most-watched and highest-rated ever for the franchise, according to Nielsen Live + Same Day fast national numbers. The Broncos victory averaged 21.117 million viewers for the simulcast, up 2% over last year debut, with […]
The NFL is reeling in Snapchat as its newest partner, aligning with the social platform to deliver “uniquely packaged NFL-centric video and photo content” using the company’s Live Story product for the app. The two entities created a weekly programming schedule that will feature all 32 NFL teams and will be available worldwide to all […]
The Big Ten revealed its assignments for men’s basketball conference games carried by CBS Sports/ESPN. Coverage launches with four games on Dec. 30, with three contests set to appear on ESPN2 (Michigan/Illinois, Penn State/Maryland and Indiana/Rutgers) while Northwestern/Nebraska will appear on ESPNU. CBS jumps in the fray on Jan. 10 with Ohio State/Indiana. CBS Sports […]
Under Armour is deepening ties with NBA star Stephen Curry, announcing a partnership extension through 2024 with the player. The deal includes an equity stake in the company and follows the launch of the first Curry signature shoe in February. “In the first two years of our partnership, we accomplished so much both on and […]
The NHL will play with adidas in the foreseeable future, officially announcing a seven-year partnership that will see the brand become the authentic outfitter of on-ice uniforms as well as an official supplier of licensed apparel and headwear for the League starting with the 2017-18 season. The deal also includes a partnership for the 2016 […]
Another big sports personality is off the market. NBC Sports locked in David Feherty to make NBCUniversal his exclusive media home. The deal will include adding Feherty to NBC’s golf tournament coverage team, including the Olympics; an extension of his series Feherty on Golf Channel; as well as a slate of new ventures that include […]
Bellator MMA has added another home, announcing a deal with ESPN Deportes to serve as the exclusive Spanish-language destination for the promotion. The multiyear, multiplatform agreement hits screens on Sept. 19 with Dynamite 1, featuring Tito Ortiz/Liam McGeary for the Light Heavyweight Championship. ESPN will be streaming preliminary matches in Spanish starting at 7p on […]
Sunday Night Football continued to deliver for NBC Sports, which saw the Cowboys comeback win over the Giants score a 16.7/28 in Nielsen overnights. That marks the best Sunday opener since 2012 and is up 14% over last season’s 15.1/25 for the game. Combined with the 17.7 rating from Thursday’s Steelers/Patriots game, the channel’s two-game […]
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