The NFL is reeling in Snapchat as its newest partner, aligning with the social platform to deliver “uniquely packaged NFL-centric video and photo content” using the company’s Live Story product for the app. The two entities created a weekly programming schedule that will feature all 32 NFL teams and will be available worldwide to all Snapchat users each week of the NFL’s regular and postseason. The most recent NFL Live Story went live last night for TNF and will be available on Snapchat for 24 hours. Content will see every NFL Live Story, curated by Snapchat, produce a blend of fan-submitted Snaps and official inside access content will be featured in each Live Story so that “each is told from both a fan and League perspective with many different points of view.” NFL and Snapchat will offer brands the opportunity to advertise within the Live Story.

“Partnering with a popular platform such as Snapchat is another important step in our plan to reach our fans wherever they are, whether on NFL.com, NFL Network, NFL Mobile or outside of those properties,” said Blake Stuchin, Director, Digital Media Business Development for the NFL. “The weekly programming schedule will provide another touch point for millions of fans to connect and share around their passion for the NFL while creating a unique vehicle to reach that audience for our trusted partners and sponsors.”