With the NFL season underway, fantasy operators have been investing heavily to get the edge in the battle for players. While FanDuel and DraftKings spared no expense in recent months in advertising and locking in new partners, Yahoo made its own move into the fantasy space, including the launch of the new Yahoo Sports Daily […]
As the Madison Square Garden Company prepares to spin off its sports and entertainment assets, the organization has already found its new faces of the franchise, announcing that Andrea Greenberg will become President and CEO of MSG Networks while Bret Richter will join the company as its CFO. In her new role, Greenberg will now […]
Floyd Mayweather’s next fight is set to make history. While the boxer and the USADA spent yesterday denying improprieties over an IV used before his match against Manny Pacquiao, organizers for his bout on Saturday against Andre Berto announced that the card will, for the first time ever, allow fans to watch the Showtime PPV […]
Aaron Rodgers is changing teams just ahead of the NFL season. Multiple reports state that the Green Bay QB is departing Nike and has now penned an endorsement deal with Adidas. The multi-year contract will see Rodgers work with the sportswear maker on future product development across footwear, training apparel, and equipment in addition to […]
The NHL locked in its dates for next year’s 2016 World Cup of Hockey, with the two-week tournament set to begin play on Sept. 17 and run through Oct. 1. Eight teams will play and be split into two Groups, Group A and Group B, for the Preliminary Round (Sept. 17-22), when each team will […]
The all-Williams battle between sisters Serena and Venus at the US Open handed ESPN with a 4.8 rating for the quarterfinal match. The entire telecast (which includes a second match pitting Djokovic/Lopez) delivered a 2.7 from Nielsen’s metered markets, marking the second best numbers for tennis in ESPN history on any platform. Metered markets saw […]
The NBA is shaking up its playoff seedings. The league announced that the NBA Board of Governors unanimously approved changes to seeding and qualification procedures that will now see the eight postseason teams in each conference seeded by regular season record. Most recently, every division winner was guaranteed a top four slot. The changes will […]
The NFL is apparently looking for a repeat performance for Super Bowl 50. Entertainment Weekly writes that Bruno Mars has been asked to headline the halftime show this season. He previously held the spot for Super Bowl XLVIII in 2014 with a guest appearance from the Red Hot Chili Peppers. Reps for Mars and the […]
With the launch of the new college football season underway and all eyes looking to dethrone Ohio State atop the championship mantle, Big Ten Network now finds itself hitting its ninth season on the air bolstered by its own hot run. After launching nearly a decade ago to resistance from MSOs, the network now finds […]
Just ahead of kickoff, NFL Digital Media announced an overhaul for its platforms. Highlights include a completely redesigned NFL Mobile from Verizon app offering fans simplified navigation along with a “Gameday” and “Non Gameday” view. On Thursdays, Sundays, and Mondays of the regular season, NFL Mobile will take fans directly into a matchup/scoreboard page so […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.