The NHL will play with adidas in the foreseeable future, officially announcing a seven-year partnership that will see the brand become the authentic outfitter of on-ice uniforms as well as an official supplier of licensed apparel and headwear for the League starting with the 2017-18 season. The deal also includes a partnership for the 2016 World Cup of Hockey that will see adidas become the exclusive outfitter of both authentic and replica jerseys for the eight-team tournament next September.

“Teaming up with adidas continues our strategy of aligning with major partners who share our vision for growing the game and putting innovation at the forefront of everything we do for our players and fans,” said NHL Commissioner Gary Bettman. “As an iconic performance brand with global reach, adidas is the perfect partner for us. With the World Cup of Hockey next year and the launch of our new partnership coinciding with our Centennial Celebration in 2017, there could not be a more appropriate time for us take our longstanding relationship to new heights.”

“This partnership with the NHL is evidence of our comprehensive commitment to the athlete,” said adidas Group North America President Mark King. “Adding the league to our growing icon portfolio – which includes premier athletes and U.S. league partnerships across football, basketball and baseball – is just the start for us. Everything we do at adidas focuses on making athletes faster and we’re ready to bring that attitude to the ice. This is an incredible opportunity to get our most innovative performance products on the world’s best hockey players, on and off the ice, and take the game to the next level.”