NBC Sports announced that country music star and coach of The Voice, Blake Shelton, will once again perform the 2017 NASCAR on NBC opening theme. The refreshed show open will be set to Shelton’s song “Bringing Back the Sunshine” and debut on Saturday at 7p during NBC’s coverage of the Coke Zero 400. This year’s […]
As the popularity of OTT continues to rise, NeuLion unveiled plans for its newest partnership in the space, locking in a deal with the English Football League for a new platform that will go live in August dedicated to the 72 clubs in the organization. Matches will become available worldwide for the first time through […]
The 2017 NBA Draft gave ESPN a rise, as coverage notched a 2.7 metered market rating on Thursday for a 13% uptick over 2016. That number also marks the third-highest rated NBA Draft on the network. On the digital front, the event set several streaming records, drawing an average minute streaming audience of 135,200 viewers, […]
With a Thursday Night Football in its arsenal, Amazon is looking to charge advertisers $2.8 million for ad packages that include 30-second spots during the games it will stream to its Prime customers, according to Reuters. Amazon takes over from Twitter, which carried the package last season and is able to sell 10 30-second spots […]
World Archery and NBC Sports Group partnered up for a four-year media rights agreement that hands the network exclusive rights to televise and stream the federation’s international archery events to audiences in the US. The agreement runs through 2020, covering four Hyundai Archery World Cup seasons, and World Archery Championships in Mexico City in 2017 […]
Intel is officially aboard as a top Olympic sponsor, signing a long-term technology partnership with the International Olympic Committee (IOC) days after McDonald’s ended its global sponsorship contract with the IOC. Intel, as a worldwide partner through 2024, will work with the IOC to attract younger fans to the Olympics through leading-edge technology. Among the […]
Massage Envy signed a four-year marketing deal with the PGA Tour, becoming the official total body care sponsor of the mobile training and wellness trailers for the PGA Tour and PGA Tour Champions. The agreement marks Massage Envy’s first major sports sponsorship – coinciding with the introduction of the company’s new assisted stretching service — […]
FOX Sports honored former women’s soccer coach Tony DiCicco, who passed away Monday night at the age of 68. DiCicco became a prominent television analyst for the network after successes with the national team that included Olympic gold in 1996 and a FIFA Women’s World Cup Championship in 1999.
The U.S. Federal Trade Commission is looking to block the proposed merger of DraftKings and FanDuel, attempting to prevent the creation of a company that would control almost 95 percent of the U.S. daily fantasy sports market. The companies said in November 2016 that they planned to merge to help cut their legal bills. While […]
Manny Pacquiao’s next title fight will air live on ESPN and ESPN Deportes, his first non pay-per-view bout since September of 2005. Pacquiao, boxing’s only eight-division world champion, will defend his WBO welterweight title on Saturday, July 1 against Australia’s Jeff “The Hornet” Horn in Brisbane, Australia. ESPN’s coverage of “The Battle of Brisbane” will […]
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