McDonald’s has ended its four-decade run as an Olympic sponsor to “focus on different business priorities.” The global fast-food chain ended its sponsorship three years early, having been among 13 top-tier sponsors signed through the 2020 Summer Games in Tokyo. It will, however, remain a domestic sponsor of the 2018 Winter Olympics and operate restaurants […]
The U.S. team’s 2-1 win over Ecuador on June 15 averaged 2.132 million viewers on FS1, the most-watched men’s soccer match in the network’s history. The U.S. team has set viewership records on FS1 in each of its first three games of the Copa America and its win over Ecuador clinched a spot in the […]
IMG this summer is introducing a one-of-a-kind esports boot camp that will be held at IMG Academy in Bradenton, Florida. The camp, which runs from July 30 through August 5, is open to kids age 12 to 18 and will center on Valve’s popular Counter-Strike: Global Offensive (CG:GO). Professional CG:GO player Spencer “Hiko” Martin will […]
The Olympic Channel: Home of Team USA is coming to more than 35 million homes next month, allowing fans to connect to Olympic sports, athletes and stories all year round. Olympic Channel programming will complement 400 hours of Olympic Sports coverage already scheduled to air in 2017 on NBC and NBCSN, and streamed on NBCSports.com […]
FOX Sports is beefing up awareness for the 2018 FIFA World Cup Russia next year courtesy of new cross-functional marketing efforts across broadcast, digital and social media platforms that kick off with a promo featuring the likes of Cristiano Ronaldo, David Beckham, Lionel Messi and Diego Maradona. Meanwhile, yesterday saw FS1, FS2, FOX Sports Regional […]
New Era Cap announced that Dallas Cowboys quarterback Dak Prescott signed on to be a brand ambassador for the company, joining athletes that include Le’Veon Bell (Pittsburgh Steelers), Khalil Mack (Oakland Raiders), Greg Olsen (Carolina Panthers) and Sterling Shepard (New York Giants). New Era will launch its first 2017 on-field campaign leading into NFL Training […]
Game 5 of the NBA Finals clinched victory for the Warriors, and spelled a big win for ABC to rank as the most-watched NBA Finals since 1998, according to Nielsen. The five-game series averaged a total live audience (television plus streaming) of 20,840,000 average viewers, and Monday’s Game 5 telecast snaring a total live audience […]
The 2018 Monster Energy Supercross schedule was unveiled, detailing plans for a 17-race schedule for next year, and the action starting Jan. 6 at Angel Stadium in Anaheim. The slate will see eight races in the Mountain or West Coast time zones with nine on deck in the Central or East Coast with all races […]
The Penguins’ clincher in Game 6 of the Stanley Cup Final cemented recent viewership trends for the series on NBC channels as the Penguins’ win averaged a TAD of 7.086 million viewers, up 29% vs. last year’s Cup-clinching Game 6 on NBC featuring Pittsburgh and San Jose. Overall, the six-game 2017 Stanley Cup Final produced […]
In other ratings news, Univision’s showdown between USA/Mexico ranked as the most-viewed soccer match on any network this year, according to the company (with a simulcast on UDN), averaging 4.5 million viewers with 2.5 million Adults 18-49 who watched the World Cup Qualifier, according to Nielsen. That also marks the top World Cup Qualifier match […]
© 2026 Access Intelligence, LLC – All Rights Reserved.
