FOX’s kicks off Cup canvas

FOX Sports is beefing up awareness for the 2018 FIFA World Cup Russia next year courtesy of new cross-functional marketing efforts across broadcast, digital and social media platforms that kick off with a promo featuring the likes of Cristiano Ronaldo, David Beckham, Lionel Messi and Diego Maradona. Meanwhile, yesterday saw FS1, FS2, FOX Sports Regional Networks, FOX Affiliates and FOXSports.com commemorate the occasion with a dedicated World Cup countdown and promotional placement on their shows, among other activations.

“Today, the countdown begins marking 365-days of celebration leading to the greatest sporting event in the world, the 2018 FIFA World Cup,” said Robert Gottlieb, FOX Sports Executive Vice President, Marketing. “We couldn’t be more excited to kick off the celebration, this is just the beginning of a robust marketing campaign as we pull together all our resources to promote and engage fans ahead of June 14, 2018.”

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