ESPN unveiled the roster of sponsors for The 25th ESPYS on ABC on Wednesday at 8p. Capital One will return as the presenting sponsor of the show with the Capital One Cup, awarded annually at The ESPYS to the best men’s and women’s Division I college athletic programs in the country. Additionally, Capital One is […]
As the need to mature the fan experience continues to take center stage, Phoenix International Raceway is ensuring a head start courtesy of a $178 million overhaul at the Avondale racetrack, serving up changes that will include shifting the start/finish line to the front of the grandstands, along with a new infield Fan Zone, better […]
The 25th ESPYS on ABC detailed its lineup of presenters for this year’s awards, with named that include: Chris Berman (ESPN), Dove Cameron (Descendants 2), Bryan Cranston, Eddie George (Heisman Trophy Winner), Samuel L. Jackson (The Hitman’s Bodyguard), Nneka Ogwumike (Los Angeles Sparks), Elizabeth Olsen (Wind River), Danica Patrick (Stock Car Racing Driver), Issa Rae […]
NBC Sports Group is lining up nearly 140 hours of television coverage of The 146th Open from July 17-23, anchored by 78 scheduled hours of live tournament and news programming on-site, which marks the most-ever for a major championship, according to the company. NBC Sports also is expanding its live coverage of The Open Qualifying […]
Infinity Motor Co. locked in a global partnership with NBA basketball star Stephen Curry to be its new global brand ambassador. According to the brand, the Golden State Warrior’s “achievements and personal ambition to be at the top of his profession embody the spirit of Infinity’s new brand positioning ‘Empower the Drive.’” The automotive manufacturer […]
NBA journalist Adrian Wojnarowski made it official and is joining ESPN as an NBA Insider starting July 1, where he will make his debut on SportsCenter with Scott Van Pelt at Midnight and will then also join the NBA Free Agency Special hosted by Rachel Nichols on ESPN2. In addition to ESPN’s lineup of programming, […]
FOX Sports laid out plans for the 2017 All-Star Game from Marlins Park in Miami on July 11, with pregame coverage beginning at 7:30p on FOX. John Smoltz will be joined in the broadcast booth by Joe Buck, who calls his record 19th All-Star Game. Meanwhile, Ken Rosenthal and Tom Verducci report throughout the game […]
FOX Sports and Facebook are teaming up to stream UEFA Champions League matches via Facebook Live this season. The deal will see contests carried on FOX Sports Facebook Page, and in Spanish on the FOX Deportes Facebook Page starting in Sept during group stage competition. The partnership includes two live matches per match day in […]
NBC Sports Gold lined up its next product, announcing Premier League Pass, a service that offers US auds access to 130 live Premier League matches as well as “the most robust offering of Premier League shoulder programming ever available in the US.” The pass is powered by Playmaker Media and priced at $49.99, with at […]
Nielsen is bringing FOX Sports under the umbrella of its National Out-of-Home Reporting Service. The multi-year agreement will hand FOX Sports broadcast network, FS1, FS2 and FOX Deportes with program and commercial ratings for live through live + 7 days of time-shifted viewing. “Sports are being watched everywhere, every day and on every type of […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.