ESPN unveiled the roster of sponsors for The 25th ESPYS on ABC on Wednesday at 8p. Capital One will return as the presenting sponsor of the show with the Capital One Cup, awarded annually at The ESPYS to the best men’s and women’s Division I college athletic programs in the country. Additionally, Capital One is bringing back its 360-degree photo angle to the red carpet with the Capital One Quicksilver Cam. In addition, first-time associate sponsors include adidas with an athlete takeover of SportsCenter’s Instagram Story, along with Bristol-Myers Squibb for the Jimmy V Award, Dove Men+Care highlighting athletes in the community, HBO’s Ballers as sponsor of the backstage photo booth, Maui Jim sponsoring red carpet arrivals, and Nationwide for the ICON Award. Returning associate sponsors include Cadillac for the Arthur Ashe Courage Award, Coors Light as the presenter of the official ESPYS Post Party, Gatorade highlighting the Gatorade High School Athlete of the Year program and announcing the Athletes of the Year, and Warner Bros. featuring a custom content piece promoting the upcoming action thriller Dunkirk.
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