A prosecution witness in the FIFA corruption trial of three former soccer execs testified on Tuesday that a group of media companies that include FOX Sports, Mexico’s Grupo Televisa and Brazil’s Globo bribed officials to lock in TV rights for soccer matches. Alejandro Burzaco, former head of sports marketing company Torneos y Competencias, named the […]
Olympic Channel: Home of Team USA booked plans for the PyeongChang Olympics, locking in programming designed to complement NBCUniversal’s coverage with daily coverage that will include 20 hours of highlights, news and features provided by Olympic Channel News; live Olympic medal ceremony coverage and a daily studio show hosted by Jimmy Roberts that will provide […]
Pepsi inked a partnership with the Yankees’ Aaron Judge to serve as the face of the brand, “championing the spirit and excitement of baseball, both on and off the field.” “We are thrilled to welcome Aaron to the Pepsi family,” said Justin Toman, Senior Director, Sports Marketing, PepsiCo. “He’s one of the biggest rising stars […]
This week will mark the end of ESPN’s Mike & Mike in the Morning, as the long-time pillar (18 years!) at the company wraps up on Friday amid farewells from some of sport’s best and brightest as Greenberg takes on a new solo TV show. Golic will be joined by Trey Wingo for a new […]
A stacked lineup of college football on Saturday paid dividends for networks. CBS Sports saw Auburn’s upset of Georgia hand the network with a 4.7/10 to rank as the highest-rated college football game of the day. The matchup was up 62% from last year’s 2.9/6 in the metered markets. Meanwhile, CBS Sports also announced its […]
Amazon continues to deepen its sports roots, announcing plans to forge a show around Premier League staple Manchester City. Produced by Amazon Prime Video, the series will go behind-the-scenes series following the team and coach, Pep Guardiola throughout the season. Production will be available to members of its Prime digital-video service in 2018 with Amazon […]
NBC Sports will tackle its second week of TNF coverage with its “dual” SkyCam system to present a new primary-viewing angle next week when the Titans take on the Steelers. “We are excited to present a game with the majority of live-action coverage coming from SkyCam,” said Fred Gaudelli, Executive Producer of NBC Sunday Night […]
Univision Deportes locked in a three-year sublicensing deal with FOX Deportes to carry Spanish-language rights to matches from Germany’s top soccer league, Bundesliga. Univision Deportes is now scheduled to air three matches per week across UDN (and broadcast network UniMas. Univision Deportes will also telecast a weekly preview show on UDN, while also providing fans […]
ESP Research reports that MLB saw sponsors fork up a record $892 million this past season, marking an increase of 7.9% over 2016. The report, per Yahoo, adds that NBA sponsors spent $861 million last season, up 7.8% increase, with NHL sponsors dedicating $505 million for a rise of 5.9% increase while MLS sponsors are […]
Turner Sports is doubling down on VR initiatives, locking in a deal with Intel for a multiyear partnership that will make Intel the exclusive provider of virtual reality content for key matchups for the NBA on TNT using Intel True VR technology, beginning with NBA All-Star 2018 in Los Angeles. Additionally, Intel is partnering with […]
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