Speaking of ESPN, the network saw this week’s MNF presentation (which saw the Falcons edge the Seahawks) average 10.8 million viewers across ESPN and ESPN Deportes, according to Nielsen. Overall, MNF ranked as the most-watched telecast on Monday night among households, viewers and all key male and adult demos with ESPN’s presentation generating a 6.4 […]
FOX upgrades BIG3 ball
The BIG3 is getting an upgrade from FOX Sports, which announced that season two of the league will fundamental changes for the 3-on-3 basketball org. In 2018, the BIG3’s ten-week season will be broadcast live on Friday nights, with six windows on FS1 and four windows on the FOX broadcast network. Each week, the BIG3 […]
Coca-Cola’s Derby play
Churchill Downs inked a five-year partnership to make Coca-Cola the official and exclusive soft drink partner of the Kentucky Derby. The deal includes sponsorships, in-kind products, and direct promotional and marketing support of a variety of Coca-Cola products, including Coca-Cola, Diet Coke, Coke Zero Sugar, Coca-Cola Life, Sprite, POWERADE and Dasani. “Churchill Downs and Coca-Cola […]
NLL cradles growth benchmarks
December will bring a new season of the National Lacrosse League, the largest men’s professional indoor lacrosse league in North America, with the league announcing the Twitter Game of the Week schedule for the second year in a row, featuring a free live broadcast of a key matchup as well as playoff and Champion’s Cup […]
Goodyear takes another spin
NASCAR and The Goodyear Tire & Rubber Company locked in a renewed sponsorship agreement that will extend their long ties and continues Goodyear’s designation as the “Official Tire of NASCAR” and extends an uninterrupted relationship that started in 1954. “We are tremendously proud of the pivotal role Goodyear plays in the best racing competition in […]
NBC Olympics’ streaming blizzard
NBC Olympics is lining up 1800 hours of live streaming coverage of the XXIII Olympic Winter Games from PyeongChang in February, marking a record for a Winter Olympics. In addition, PyeongChang will be the first Winter Games to offer live streaming of the NBC broadcast network, including primetime and primetime-plus programming as part of its […]
Facebook hits the hardwood
Facebook is getting on the court, announcing a deal with Stadium for a season-long package of 47 college basketball games that will be distributed exclusively on social platform featuring matchups from the Mountain West, West Coast Conference, Conference USA, and the Atlantic 10. Additionally, Stadium will produce an exclusive, weekly live studio show dedicated to […]
SI goes OTT
Time Inc. announced the launch of Sports Illustrated TV (SI TV), with the OTT channel launching today on Amazon Channels. The network debuts with a slate of 130 hours of on-demand programming, including original documentary series, weekly studio shows and acquired sports movies, documentaries and TV shows. In addition, the platform inked deals with Mike […]
NBC ices Winter skating talent
NBC Olympics lined up play-by-play commentator Terry Gannon along with Tara Lipinski and Johnny Weir to handle NBC’s primetime figure skating coverage during the 2018 Winter Olympics in PyeongChang. Scott Hamilton will serve as a special contributor and analyst on Olympic Ice, a new live daily figure skating preview show on NBCSN while Liam McHugh […]
SiriusXM passes Bar exam
SiriusXM is pulling up Barstool Sports for a deal that will see the launch of a new 24/7 channel on SiriusXM, starting in January. The Barstool Radio on SiriusXM channel will run nationwide on satellite radios and on the SiriusXM app. The new daily lineup on the Barstool Radio on SiriusXM channel will feature Barstool […]
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