In its first week live, Nickelodeon’s literacy-focused app, Wallykazam!: Letter and Word Magic, skyrocketed to the top spot on the educational and kids app lists and the No. 2 spot on the paid app list on the iTunes App store in the U.S. Inspired by the net’s preschool series, the app aims to help kids […]
The fourth season of Hub Network’s My Little Pony Friendship is Magic, from Hasbro Studios, will wind down with two new back-to-back episodes on Saturday, May 10, 10a ET/7a PT. Titled “Twilight’s Kingdom” Parts 1 and 2, the two-part finale finds Princess Twilight Sparkle continuing to struggle with her identity as a princess and her […]
Can parents’ time spent viewing in-app ads pay for in-app purchases for their kids? It can with select Cupcake Digital titles, thanks to a cool new business model that lets adults earn points by interacting with advertising content that’s kept locked away from young viewers. The Offer Wall within Cupcake’s iStoryTime library is parent-gated; kids […]
AG Properties renewed licensing partnerships for its five signature brands-Care Bears, Strawberry Shortcake, Madballs, Holly Hobbie and Holly Hobbie Classic–with a bunch of licensing agents around the globe: Character Licensing & Marketing, CPLG, East West Licensing, Edebe, Exim Licensing, Global Licensing, JLB Licensing, Medialink Animation, Medialink Pacific, Merchantwise, Mindworks Entertainment, Plus Licens, Point of View […]
Multiplatform digital distribution network The Orchard is beefing up its children’s offerings. As part of a new exclusive agreement with Scholastic Media, beginning this week Clifford the Big Red Dog and Goosebumps are available in the iTunes Store for distribution via The Orchard, which operates in more than 25 global markets across hundreds of digital, […]
Mary Marotta is joining the Simon & Schuster Children’s Publishing Division as VP/Deputy Publisher for the Aladdin Books, Little Simon, Simon Pulse and Simon Spotlight imprints. Marotta, who has been serving as S&S’ VP/Director of Children’s Sales, will fill the role formerly held by Mara Anastas.
Disney announced a new program over the weekend through which it will donate up to 1 million books to US communities in need. Working in partnership with First Book, the Disney Junior’s Give A Book, Get a Book initiative will also present families with free digital books from Disney Publishing Worldwide. The program includes a […]
Want to spice up your kid’s Easter basket? Get ready for a Rabbids retail invasion. Artist and toy designer Todd McFarlane just launched a line of Rabbids Invasion toys and collectibles at nearly 2,000 Walmart stores and Toys R Us stores nationwide. Just in time for Easter, the new line from McFarlane Toys is based […]
In other Radio Disney developments, the sponsorship slate for the Radio Disney Music Awards has been finalized, and we’ve got the scoop. American Girl, Arm & Hammer Tooth Tunes, Duck Tape brand duct tape, Embassy Suites Hotels, Geico and Fuhu’s nabi will sponsor this year’s RDMAs, which take place Saturday, APRIL 26 at Nokia Theatre […]
Congrats to Brian Robillard, who joins Cartoon Network in the new VP, Content Business Operations for Cartoon Network Studios. Robillard, who most recently was director of product strategy and development, content distribution at NBCU, will create strategy, business plans and operating process for emerging multi-platform projects.
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