Nick’s Wallykazam! app has a red-letter week

In its first week live, Nickelodeon’s literacy-focused app, Wallykazam!: Letter and Word Magic, skyrocketed to the top spot on the educational and kids app lists and the No. 2 spot on the paid app list on the iTunes App store in the U.S. Inspired by the net’s preschool series, the app aims to help kids develop phonemic awareness, letter knowledge and letter-sound associations. Users can play games and learn about the power of letters and words by touching, tapping, flicking and tilting their devices to interact with Wally and his friends. The app features four games, 400 words that teach upper and lowercase letters, and rewards for completing each activity.

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