Disney announced a new program over the weekend through which it will donate up to 1 million books to US communities in need. Working in partnership with First Book, the Disney Junior’s Give A Book, Get a Book initiative will also present families with free digital books from Disney Publishing Worldwide.
The program includes a free Disney Digital book, PSAs, storytime events at Boys & Girls Clubs of America and Disney Store locations, and interactive Radio Disney events.
“Through the donation of 30 million books over the last 15 years, Disney Publishing Worldwide’s collaboration with First Book has brought the magic of reading and storytelling to millions of children, unleashing their imaginations and opening their worlds,” said Andrew B. Sugerman, EVP, Disney Publishing Worldwide. “We’re thrilled to expand this program with Disney Junior’s Give a Book, Get a Book.”
A new website, GiveaBookGetaBook.com, features resources for parents that promote the value of storytelling and offer interactive activities. Beginning April 21 in Disney Store locations and later this summer at other nationwide retailers, families can direct the donation of a book to First Book in the region of their choice after purchasing a specially marked Disney Junior book or product.