Ah, the Facebook News Feed’s dreaded algorithm update. The social media giant announced a major change: Content from Facebook users’ friends and family will be more heavily prioritized over other content. As a result, content posted by publishers will be less likely to show up in users’ News Feeds. (A similar algorithm change was made […]
Two weeks after acquiring LinkedIn for over $26 billion, Microsoft is wasting no time in upping monetization efforts for the professional networking site. LinkedIn will now offer programmatic buying for LinkedIn Display Ads. The offering comes on the heels of a programmatic advertising pilot program, which launched on LinkedIn in Q3 of 2015.
Twitter just signaled that it’s jumping into virtual and augmented reality in a big way. As first reported by UploadVR, the company has hired Alessandro Sabatelli as Director of AR and VR. Sabatelli will lead an augmented reality team within Twitter Cortex, the company’s division focused on AI and machine learning. Twitter isn’t quite new […]
According to a new report from Nielsen, increased use of smartphones and tablets is continuing to eat into TV viewership. The report found that, in Q1 of 2016, the amount of daily time that U.S. adults spent consuming media on smartphones rose over 60% year-year-year. (A year ago, it was 62 minutes daily; now it’s […]
When major entertainment companies start appointing designated virtual reality executives, you know it’s time to take the technology very seriously. Sony Pictures Motion Picture Group has named Jake Zim as its SVP of Virtual Reality. The hire was made by Group Chairman Tom Rothman. Zim, who had served as Sony Motion Picture Group’s SVP of […]
Look out, Facebook and Periscope. YouTube will soon enable users of its app to broadcast live video via Android and iOS devices. (While YouTube already offered live broadcasting, this is the first time it’s been available to smartphone users.) To start, a handful of influencers will gain access to the new feature. Those include Mexican […]
You might now Kevin Smith as the director of comedies such as Clerks and Dogma. But thanks to a partnership with Defy Media and the Defy property ScreenJunkies, he’s been very active in the digital space lately. Cynopsis Digital recently caught up with Smith and ScreenJunkies co-founder Andy Signore at the PromaxBDA conference in Midtown […]
Social-media star Cameron Dallas is making the move from Vine to Netflix. The streaming titan has enlisted Dallas for an unscripted series that will shadow him and his entourage as he takes on Hollywood. Neither a release date nor title has been set. But if Dallas’ 9.4 million Vine followers and roughly 35 million social […]
AOL has acquired NYC-based Nito Inc., an animation and social media technology company powered by markerless face tracking technology that’s applied to 3D animation. The goal? To integrate facial tracking with 2D and 3D content into AOL’s core Kanvas apps. The company will launch a utility app called Switch, which will enable users to alter […]
NASA has added its app to Apple TV. The app, which includes still images and videos of space along with NASA mission info and streamed access to NASA TV, has already been downloaded on other devices 17 million times.
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.