According to data from Digi-Capital, investments in virtual and augmented reality companies have totaled $2 billion over the 12-month period ending on June 30. The biggest chunk of that money went to augmented reality headset hardware – in large part because the AR company Magic Leap raised a whopping $793.5 million in February. (Alibaba led […]
Vine, Twitter’s service for short-form video, has been struggling in 2016. First came reports that its top influencers were jumping ship. Partly as a result of its struggles, Vine has instituted some changes this year, such as hiring former music exec Hannah Donovan as General Manager, and upping the service’s max video length. It […]
BuzzFeed Motion Pictures, BuzzFeed’s video division, has so far specialized in short-form video. Now that’s changing: According to The Hollywood Reporter, BuzzFeed is partnering with Warner Bros. on Brother Orange, a new feature film. The film will be an adaptation of a real-life incident in which BuzzFeed editor Matt Stopera tracked his stolen iPhone […]
This is a big deal any way you slice it: Last night, Fox launched a live-stream of its primetime programming, available via Fox.com and the Fox Now app. Fox announced that it will continue live-streaming primetime entertainment seven nights a week. The live-stream, which is restricted to pay-TV customers, will be available in all 210 […]
When digital influencers promote brands and products, they have to make it clear that they’re, well, promoting brands and products; so says the Federal Trade Commission. As part of a settlement with the regulatory agency, Warner Bros. has promised that, in the future, it will make clearer disclosures when it partners with digital creators. The […]
The Information has some new info about YouTube’s upcoming skinny bundle of live TV offerings. According to The Information’s report, the upcoming service, called Unplugged, is close to inking deals to include ABC, CBS, ESPN, and other major networks. When the service debuts, it is expected to cost about $35 per month.
Comcast has reached a partnership with Netflix. Under the deal, Comcast customers will be able to use the streaming service through their Comcast set-top boxes – just like a cable channel. The new feature will incorporate Netflix into the Comcast “X-1” box.
Thins are getting mighty testy between Apple and Spotify. According to a report from Re/code, Spotify is chafing at Apple’s billing restrictions. The music streaming service says that Apple blocked a new version of its app that would have allowed users to pay for subscriptions in-app. Instead, Spotify – like other apps seeking iOS […]
Disney has launched Disney LOL, a new mobile app for kids. The app mines properties such as Pixar and Marvel for various bits of content, including short videos, games, and GIFs. Disney LOL functions as a sort of Instagram for kids’ content – that is, if Instagram’s content were controlled entirely by the company’s curators. […]
After releasing its initial proposals in April, the Media Rating Council has finalized its new guideline relating to mobile ad viewability. The guidelines define minimum thresholds for measuring viewable impressions in mobile apps and on the mobile web. Under the guidelines, a mobile Viewable Impression requires a minimum of 50% of pixels to be in […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.