Report: Vine has lost a slew of top executives

Vine, Twitter’s service for short-form video, has been struggling in 2016. First came reports that its top influencers were jumping ship. Partly as a result of its struggles, Vine has instituted some changes this year, such as hiring former music exec Hannah Donovan as General Manager, and upping the service’s max video length. It turns out some more hirings will be in order: Re/code reports that, since Donovan started work in May, a slew of Vine execs have left the company, including Vine’s Head of Engineering, its Head of Business Development and Operations, its Head of User Experience, its Editorial Lead, and its three Product Managers. “Vine is an important part of our strategy, particularly given its vibrant community of creators, and we’re excited about what the future holds with new leadership,” Twitter told Re/code in a statement.

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