Nielsen research finds SVOD viewership matching DVR viewership for first time

According to a new report from Nielsen, increased use of smartphones and tablets is continuing to eat into TV viewership. The report found that, in Q1 of 2016, the amount of daily time that U.S. adults spent consuming media on smartphones rose over 60% year-year-year. (A year ago, it was 62 minutes daily; now it’s 99 minutes.) Meanwhile, live TV dropped 1% year-over-year, or about three minutes on average. All things considered, TV is still king: Consumers watched an average of four hours and thirty-one minutes of TV daily. Still, it can’t hurt to take note of the trend. And notably, the Nielsen report also found that SVOD usage has matched DVR penetration for the first time. The difference: DVR usage is plateauing, while SVOD usage is increasing.

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