Well that’s one way to get people on board. The Wall Street Journal reports that Facebook has been paying media companies and celebrities to use the Facebook Live service. According to the Journal, the company has shelled out over $50 million to the likes of CNN, BuzzFeed, and Kevin Hart. No real secret as […]
Twitter and its video app Vine are both increasing their max video lengths. On Twitter, advertisers and some publishers will be able to post videos that are up to ten minutes long – a huge increase from the previous maximum of 30 seconds. Percentage-wise, Vine’s increase is more massive. In a new beta test, select […]
Julie McNamara has been named as EVP of Original Content for CBS All Access, CBS’s paid subscription service. McNamara is a genuine heavyweight, having served as an exec at CBS Television Studios for the past decade. Her hiring should serve as something of a clue as to just how seriously CBS will be pursuing original […]
According to a report from TechCrunch, Yahoo is set to launch live video streaming on Tumblr. The live video product will be built on top of the company’s existing Tumblr platform. Yahoo hasn’t confirmed the report. The move would put Yahoo in competition with the likes of Periscope and Facebook.
Twitter is expanding its live video footprint. The company is rolling out a new live video button for Android and iOS phones. The company also confirmed that, in the coming weeks, it will add a Periscope embed feature, allowing users to film Periscope live-streams directly from the Twitter app. On the web, Twitter is taking […]
The video marketing platform Innovid announced a new partnership with Twitter. Under the partnership, marketers using Innovid’s platform will be able to access metrics related to their Twitter video ads, such as engagement, time spent, video views, and viewability. “Twitter has always offered marketers the ability to reach a highly engaged audience with influence, and […]
The Hulu VR app is now available on the Oculus Rift headset. (The app already launched for the Samsung Gear VR headset in March.) Along with Hulu’s entire library of programming (which, sadly, is in 2D), the app features a VR experience based on the Syfy series 12 Monkeys. You might wonder why bringing 2D […]
Netflix is building on an already-substantial investment in children’s programming. First off, the streaming giant says it will renew its series Kong: King of the Apes for a second season, which will premiere next year. Netflix will also debut several new series: One based on the Llama Llama children’s books by Anna Dewdney, one based […]
Well that’s charitable. YouTube announced a new plan to produce free professional video shoots for any small business that commits a minimum of $150 worth of ad spend to YouTube. Called Director onsite, the program will initially be available in six metropolitan areas, including Chicago, Los Angeles, Washington D.C., and San Francisco. Of late, YouTube […]
Read the fine print, folks. Buzzfeed has fired two popular employees, and it’s all because they strayed too far from home. The employees are Jenny Lorenzo, an actor, writer, and producer for Pero Like, Buzzfeed’s video-heavy Latino-interest vertical, and Brittany Ashley, an actor and producer who wrote and starred in Lesbian Princess, a BuzzFeed web […]
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