Yikes. According to a filing with the Securities and Exchange Commission, some Yahoo employees knew about the company’s massive data breach as far back as 2014, when it first occurred. The breach exposed information about roughly 500 million user accounts; Yahoo only acknowledged it in September. According to the SEC filing, Yahoo is now looking […]
Adobe Systems has reached a deal to buy TubeMogul, a provider of programmatic video advertising software for brands and agencies. The deal is worth $540 million, net of cash and debt. The TubeMogul acquisition will create “the first end-to-end independent advertising and data management solution” that spans across digital platforms and TV, said Adobe in […]
Dish Network seems to be running into some tough market forces. The company lost a net 116,000 pay-TV subs in Q3, according to its latest report. (Dish’s pay TV services include both satellite video and Sling TV, its OTT “virtual MVPD.”) Still, the company managed to increase net income by to $307 million (a 57% […]
In April of 2015, Pinterest introduced its Marketing Partners program, which extended automated ad buying and posting tools to a select group of companies. Over half of Pinterest’s ad revenue now comes from the program, according to the company, which is now throwing new data measurement vendors into the mix. Companies including Adjust, AppsFlyer, Kochava, […]
Facebook introduced a new kind of ad yesterday that allows advertisers to turn their Messenger bots into ad bots. Sponsored messages can contain one link and one photo, and can be displayed only to people who “have an open, existing conversation with” a brand, said Facebook. “We believe that the combination of driving people from […]
Eric Trump was so proud of Pop yesterday that he tweeted out his completed ballot yesterday, a move caught by The Verge. “He will do such a great job for the U.S.A.!” enthused presidential candidate Donald Trump’s son. The tweet was deleted, though – turns out in New York, it’s a misdemeanor to show a […]
The 2016 election will finally – finally – end tonight. (Unless of course there’s a drawn-out recount, but why torment you with horror scenarios?) In the latest sign that social media has become a key mechanism to reach younger voters, the Hillary Clinton super PAC Priorities USA has rolled out a new Snapchat lens that […]
Apple is bringing in some help for its News app. The tech giant has teamed with Comcast’s NBCUniversal on a new partnership beginning in January. Under the deal, NBCU will exclusively handle all ad sales for Apple News. (Though publishers will still be allowed to sell their own ads alongside their articles, according to reports.) […]
All’s not well in the land of GoPro. The action-camera maker missed its Q3 goals by a borderline-catastrophic margin, pulling in only $240 million in revenue. That’s a year-over-year drop of $160 million. The company shipped about a million cameras, compared to almost 1.6 million last year, and posted a net loss of about $84 […]
Lionsgate’s upcoming SVOD service with Univision just landed a whole lot of content. Hemisphere Media Group, a specialist in Spanish-language programming, will provide the (still unnamed) service with its entire movie library. The service, slated to launch next year, will be aimed squarely at the U.S. Hispanic market. Lionsgate has become a go-to partner for […]
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