Back in August, NBCUniversal reached a multi-year deal with Snapchat to release original shows, based on linear NBCU series, on Snapchat. For Snapchat, this comes as part of an initiative geared toward short-form programming, or Snapchat Shows. (Snapchat Shows are separate from both the Live Stories and Discover platforms.) Now NBCU is out with its […]
According a report from the The Verge, Google SVOD service YouTube Red had about 1.5 million paying subs as of late summer. (An additional one million subs were signed up on a free trial basis at that time.) The Verge got the figures from unnamed sources, and it’s not known what the service’s numbers are […]
One truism that’s emerged from the last few earnings quarters: It’s good to be Facebook. The social media giant beat expectations in Q3, bringing in a whopping $7 billion in revenue. That’s a $2.5 billion year-over-year increase. Net income was $2.34 billion, compared to $896 million one year ago. Adjusted earnings were $1.09 per share; […]
Looks like Twitch is taking greater strides toward monetization. The Amazon-owned live-streaming platform announced that, starting this week, it will start selling video ads that will run in the live-streams of its broadcast partners. The ads will be delivered by SureStream, a new native ad-delivery system. One notable feature of the new ads: According to […]
Hulu’s internet-based live TV service, set to debut early next year, just landed a ton of new programming courtesy of deals with 21st Century Fox and Disney. (It’s not too surprising – both companies co-own Hulu.) The deals will bring over 35 networks to the service, including Fox, ABC and ESPN.
Instagram is partnering with close to two-dozen retailers on a new initiative. The Facebook-owned platform is now allowing J. Crew, Macy’s and others to tag retail products in Instagram photos. The tags lead directly to the brands’ website, where the products can be purchased. It’s just a limited beta test – at least for now.
CenturyLink just made a $25 billion purchase. The telco has reached a deal to acquire Level 3 Communications, a major fiber-optic network provider. Level 3 has been increasingly focused on business customers, both small and midsize. In other words, the merger would increase CenturyLink’s level of corporate focus; over 75% of its revenue would come […]
Barack Obama is now the first U.S. president to grant a Snapchat-exclusive interview. The interview, conducted by Snapchat news chief Peter Hamby, debuts today at 6 AM ET, just one week ahead of election day. (The interview comes as part of an effort to boost Hillary Clinton’s candidacy with millennials.) The interview, airing as part […]
Amazon Prime is coming to China – but not its video and music content. Instead, Chinese customers will only have access to the service’s unlimited free shipping. It’s not surprising: Western streaming services have found it nearly impossible to break into the Chinese market, largely because of China’s strict regulatory practices. The country favors domestic […]
The FCC just made life harder for the likes of Comcast and Verizon. The regulator voted to prohibit broadband providers from using subscribers’ behavioral data in ad targeting. (Behavioral data includes info gleaned from web activity and app use.) “It is the consumer’s information,” said FCC Chairman Tom Wheeler. “It is not the information of […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.