In a new SEC filing, Snapchat parent Snap Inc. disclosed some numbers relating to its upcoming IPO. The company will be valued between $19.5 billion and $22.2 billion. And Snap expects net proceeds from the IPO to hit at least $2.1 billion. Snap filed for its IPO at the beginning of this month, and the […]
The New York Times aims to double its digital revenue by 2020. And, as newly reported by Digiday, the company is taking a new step to reach that goal: global advertising expansion. In an effort to boost its programmatic ad sales operations in international markets, the Times has reportedly hired new programmatic chiefs in London […]
Anyone could have seen that coming. Verizon is reportedly nearing an agreement with Yahoo to trim the latter’s acquisition cost. The telco originally agreed to pay $4.8 billion for Yahoo’s core internet businesses; then came revelations that Yahoo had suffered massive data breaches in 2013 and 2014. The fallout led many to speculate that Verizon […]
Looks like PewDiePie isn’t the only person parting ways with Maker Studios. The Disney-owned MCN and digital media company is reportedly getting ready for some significant personnel cuts. (The news was first reported by The Hollywood Reporter.) Disney reportedly plans to shrink Maker’s network of creators to about 300. Partly, that will just be a […]
The world’s most popular YouTuber has had a very bad couple of days. Potty-mouthed gamer Felix Kjellberg, better known as PewDiePie, ran into some major consequences shortly after the release of a damning new Wall Street Journal article. The report pointed to several instances in which PewDiePie’s videos featured Nazi references and anti-Semitic language. (Kjellberg, […]
Now it’s official: Facebook is developing free video-centric TV apps for Apple TV, Amazon Fire TV, and Samsung Smart TVs. (Facebook says it will ultimately add more platforms to the list.) The initiative was recently reported by the Wall Street Journal, but this is the first time the company has made an official announcement. Facebook […]
Verizon is once again offering an unlimited data plan. Priced at $80 a month, the plan covers unlimited talk and text on a smartphone or tablet. Verizon resisted offering such a plan for some time, but the competition forced its hand: Rivals like T-Mobile, AT&T and Sprint were already offering similar options. Verizon notes that […]
According to a new TechCrunch report, Twitter plans to trim down some of its ad offerings. Three ad products in particular are reportedly in Twitter’s crosshairs: its direct response business, certain aspects of its Promoted Tweets products, and TellApart, the apparently underperforming ad-tech startup that Twitter acquired for $532 million in 2015. Twitter hasn’t shut […]
When it comes to earnings, Facebook had a smashing 2016. Their one real blemish: A series of revelations that the company had been inaccurately tabulating some important ad-viewership metrics. And if Facebook wants to keep up its success, the last thing it can afford to do is lose the trust of advertisers. That’s why the […]
Snapchat is bringing more content to its Discover platform. In a partnership with 45th & Dean, the in-house digital agency of A+E Networks, Snapchat will develop new short-form shows. It’s not the first time Snapchat has reached such a pact; NBCU, BBC, Disney-ABC, and Turner have all made deals to release content on the app. […]
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