When it comes to earnings, Facebook had a smashing 2016. Their one real blemish: A series of revelations that the company had been inaccurately tabulating some important ad-viewership metrics. And if Facebook wants to keep up its success, the last thing it can afford to do is lose the trust of advertisers. That’s why the company’s just agreed to be audited by the Media Rating Council. According to a statement from Facebook, the audit is intended to “to verify the accuracy of the information we deliver to our partners.” The social media giant also announced that it will provide its third-party ad verification partners with more detailed impression-level data for both Facebook and Instagram ads. Finally, the company announced that it will roll out some new video-buying options for advertisers later in 2017. For instance, in ads lasting 10 seconds or last, advertisers will be able to pay only when an ad has been shown in full; when an ad’s pixels are in view for two seconds or more; and/or when a user has activated an ad’s sound.