The New York Times aims to double its digital revenue by 2020. And, as newly reported by Digiday, the company is taking a new step to reach that goal: global advertising expansion. In an effort to boost its programmatic ad sales operations in international markets, the Times has reportedly hired new programmatic chiefs in London and Singapore – the markets where it expects the most growth. Digiday reports that the publisher has spent this week pitching its international programmatic operation – including data and video capabilities – to European advertisers at two private events located at Google’s Paris and London offices. The publisher reportedly aims to develop closer relationships with European and U.K. agencies and marketers, building long-term relationships that will lead to deals in the programmatic space.
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